Senior Organic Social Media Manager
- Lead the strategic planning across LegalZoom’s organic social across platforms, including audience strategy, content pillars, KPI frameworks, and experimentation plans
- Own the content calendar, publishing cadence, and channel playbooks. Ensure operational excellence in scheduling, asset delivery, approvals, and publishing to spec.
- Possess deep expertise in the social media landscape and proactively evangelize the channel internally to ensure social is represented in cross-functional initiatives
- Identify and deploy strategies and tactics to increase follower growth and engagement
- Collaborate with cross-functional teams on integrated campaigns, product GTMs, and comms initiatives to shape and guide social strategies.
- Develop insights-informed and on-trend creative briefs for content creation by our content creator, designer, video editor, and art director
- Collaborate with creatives to ensure content is optimized to platform behaviors and formats
- Conduct social listening and build dashboards that turn data into decisions and help optimize performance on a monthly cadence
- Maintain a continuous signal pipeline on cultural and platform changes and translate those signals into recommended tests and content ideas.
- Create scalable processes for briefs, approvals, asset handoffs, and campaign post-mortems.
- 7-10+ years of hands-on social media marketing experience
- A portfolio with examples of campaigns you personally led
- Platform Expertise: Deep, up-to-date knowledge of Instagram, TikTok, and LinkedIn. You understand the nuances of Short-Form Video (SFV), Social Search Optimization (Social SEO), and how to leverage trending audio and discovery signals.
- Technical Toolbox: Proficiency with enterprise social suites (e.g., Sprinklr, Sprout Social, Brandwatch) and project management tools like ClickUp or Asana.
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Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion