Senior Manager, Customer Marketing

Campaign Strategy

• Deliver brand experience, voice, and visuals across all marketing channels
• Collaborate Business and Commercial Leaders, Product & Segment Marketing, and Medical Affairs to understand business goals and strategies, market sizing, product positioning, content, strategy, client needs and target customer profiles
• Create and execute campaign plans that bring audience-focused spotlight across enterprise
• Work with both segment, therapeutic, digital, product and research marketing teams to identify and define strategies to support the brand awareness and demand generation needs of our global business

• Orchestrate delivery of campaign plans to ensure alignment with marketing plan and delivery on business goals
• Manage and appropriately allocate overall marketing and specific campaign budgets
• Define campaign plan calendar & timelines
• Design appropriate channel mix to support campaign goals and ensure effective reach into target audience
• Lead tactic sequencing and prioritization, project management
• Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)
• Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership's strategic priorities

• Lead recurring meeting cadence with Product & Segment Marketing to align on focus area's campaign and annual marketing strategy, timelines, address roadblocks
• Work across organizational structures effectively, including the broader marketing team and channel partners, sales and operations, and lead by influence to drive effective collaboration, alignment and decision-making
• Apply journey-development strategies in partnership with Growth & Insights and Product & Segment teams to target the right message to the right person at the right time

• Understand customer and market insights, personas and apply within campaign strategies
• Partner with Product & Segment Marketing to define target audience and segmentation refinement
• Define campaign metrics and analyze performance to monitor and optimize channel and tactical execution
• Track campaign performance of global programs and provide feedback to the business to optimize effectiveness of future campaigns

• A self-starter with a see it/own it/do it mentality who can work both independently and with a team, be self-motivated and encourage the same in the team, be highly adaptable and flexible with an ability to change direction when needed and clearly communicate such change in a timely and visible fashion.
• You will be a decisive, strategic planner, manage multiple tasks and deadlines, have excellent problem-solving skills, have strong business and process savvy, and thrive in ambiguity while inspiring team members and partners.
• Additionally, you will have the ability to effectively interact with and relate to people at all levels; have an ability to move and influence a group (stakeholder buy-in), moving the team into a common direction and with a common vision
• Helping guide strategic audience and/or therapeutic area channel strategy and vision
• You will have the ability to effectively develop campaign strategy and partner with a cross-functional team to execute and optimize integrated marketing campaigns.
• Excellent internal and external customer service skills, attention to detail and ability to be persistent while maintaining tact
• Demonstrated ability to plan, prioritize and follow up on multiple projects
• Demonstrated teamwork, communication (written and verbal), and organizational skills
• Positive attitude and sense of urgency with a demonstrated leadership ability

• 8 - 10+ years prior marketing experience mandatory
• Bachelor's degree in Marketing, Communications, Science, or Business; Masters a strong plus
• Experience working in a large global matrix organization, and building relationships with key stakeholders
• Specific expertise in marketing life science services highly desirable
• Proven results with marketing program strategy, planning, development, and implementation through multi-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.)
  • In depth knowledge of account-based marketing (ABM)
  • Deep expertise in channel strategy
  • Robust understanding of the target audience and the customer journey to enable strategic campaign design
  • Deep expertise in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM Eg. salesforce) databases are a must.
• Strong understanding of the digital marketing technology landscape and best practices desirable
• Strong communication, copywriting and editing skills needed
• Highly organized with strong project management and data analysis skills
• Effective communicator
• Open to working across time zones