Manager of Digital Content and Strategy, Ovia Health by Labcorp

At Labcorp, you are part of a journey to accelerate life-changing healthcare breakthroughs and improve the delivery of care for all. You'll be inspired to discover more, develop new skills and pursue career-building opportunities as we help solve some of today's biggest health challenges around the world.

We're looking for a Manager of Digital Content and Strategy to join our marketing team. This person will help develop, manage, edit, and operationalize our overarching B2B2C digital content strategy that reflects our go-to-market initiatives, marketing campaigns for consumer and enterprise audiences, and aligns to business revenue goals. You'll help to build the brand voice and content execution for Ovia's direct-to-member marketing strategies, including enrollment and engagement, social media strategy, and help elevate and shape the voice and tone of content within our leading women's health platform. The ideal candidate excels at crisp storytelling; efficient editing, brand differentiation via voice, vocabulary, and tone; and can measure results and pivot based on results.

• Collaborate, develop, and operationalize our B2B2C content strategy, ensuring it aligns with our brand identity, mission, and overall business goals.
• Plan, produce, and publish engaging, thoughtful, and story-centric content across B2B and B2C channels, including member marketing campaigns, social media, in-app, thought leadership and other key audience channels.
• Collaborate closely with Marketing, Brand Design, Clinical and Product teams to amplify our brand story, campaigns, and product launches.
• Lead the review and approval of content written by the internal team and contributors to ensure brand integrity and consistency, providing any copyediting and act as the final approval prior to publication.
• In partnership with the Director of Brand, serve as a brand voice SME by establishing editorial standards to ensure consistent and successful brand voice application and execution, including updating and codifying the brand style guide.
• Audit and update existing content for voice and the latest clinical guidance and recommendations, and source new relevant in-app content.
• Track, analyze, and optimize social media and campaign performance metrics, using insights to continuously improve engagement, reach, and content effectiveness.
• Stay ahead of digital marketing trends, tools, and algorithm changes to ensure our content remains innovative and impactful.
• Collaborate cross-functionally in content planning, creative and strategy discussions, ensuring that content is engaging, on-brand, and appropriately differentiated across channels and audiences.
• Review, update and lead the process for ongoing content audits, new high-level content projects, and content development.

• Minimum 5 years experience in a content, brand, editorial, social media, or similar marketing role in a B2B, B2C, or B2B2C industry (ideally healthcare, tech health, women's health, and/or a women's centered brand).
• Experience and a demonstrated ability to craft compelling content strategies and content for different audiences, including B2B decision makers, end-users, health plan members and benefit enrollees while adhering to a brand's tonality
• Proven experience managing complex, multi-channel marketing campaigns from inception to completion
• Exceptional project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment
• Excellent writing, editing, and storytelling skills in English; proficiency in additional languages is a plus
• Analytical mindset with strong quantitative and analytical skills to guide strategic decisions. Hands-on experience with marketing automation, CRM systems, and data segmentation

• Familiarity or expertise in: Wordpress (CRM); Google suite, (Google docs, Slides, Sheet, Forms), Microsoft tools (Sharepoint, Outlook, Powerpoint, Excel, Word), strong understanding of paid and organic digital marketing channels.
• Experience with Asana, Sprout Social, Appsflyer, Google Ad Manager, Sales Force Marketing Cloud, Artificial Intelligence (AI) use and oversight is an added bonus