Director, Marketing Data Strategy

This role is accountable for building and operationalizing a customer-centric data foundation that enables:

• Unified customer understanding across touchpoints
• Real-time and batch data activation across marketing channels
• Measurement frameworks that link marketing activity to business outcomes
• Scalable personalization and audience strategies

Key Responsibilities:

• Customer Data Strategy & Vision
• MarTech Data Ecosystem Leadership
• Personalization & Activation Enablement
• Measurement & Insights Integration

Success Metrics:

• Advancement of marketing data maturity & adoption
• Increased effectiveness of audience targeting and personalization
• Improved linkage between marketing activity and business outcomes
• Scalable and compliant data infrastructure supporting business and marketing needs

MINIMUM QUALIFICATIONS

• Bachelor's Degree.
• Ten or more years of experience across marketing data, MarTech, analytics, or digital transformation roles.
• Five or more years of experience with customer data ecosystems, including CDPs, data warehouses, and activation platforms.
• Five or more years of experience with digital analytics platforms (Adobe Analytics, Google Analytics).

PREFERRED QUALFICATIONS

• Five or more years of experience with platforms such as Adobe Experience.
• Five or more years of experience in cloud data environments (e.g., Snowflake, AWS, Azure) and their capabilities as they relate to customer, digital, and operational data and digital analytics.

ADDITIONAL JOB STANDARDS

• Experience leading data strategy or customer data initiatives in complex organizations.
• Strong strategic thinking with the ability to connect data initiatives to business value.
• Experience working across both business and technology teams in a matrixed environment.
• Stakeholder management and influencing skills at senior levels.
• Understanding of data privacy, governance frameworks, and regulatory considerations.

Labcorp is seeking a strategic and forward-thinking leader to drive the evolution of customer data capabilities within the Marketing organization. This role sits at the intersection of MarTech, data, analytics, and customer experience, and is responsible for shaping how data is leveraged to power personalization, engagement, and measurable business outcomes.

The Director will define and lead a modern customer data strategy and will be responsible for the strategic development of digital marketing data ecosystems, accomplishing data-driven analysis and activation through solution architectures integrating measurement, modeling, and MarTech / AdTech to meet business objectives. This enables scalable activation across channels, strengthens marketing effectiveness, and accelerates the organization's adoption of AI-driven decisioning. This role will create and oversee comprehensive data programs to enable complex digital strategies. The role will be highly cross-functional and interface closely with Marketing, IT, Data Engineering, and Analytics, to establish a connected, future-ready data ecosystem.

Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. Employees who are regularly scheduled to work a 7 on 7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here.

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

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Client-provided location(s): Durham, NC

Job ID: labcorp-2613397_1111564063

Employment Type: FULL_TIME

Posted: 2026-04-24T20:05:43