DIGITAL EXPERIENCE PLANNER

JOB DESCRIPTION

Responsible for developing holistic digital experience plans based on customer insights, analytics and business priorities. Accountable for managing robust experience calendar with key themes, events, and priorities. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

RESPONSIBILITIES

- Oversee digital experience planning for Kroger's digital properties, including but not limited to, web and app experiences
- Coordinate annual, quarterly and monthly planning sessions between cross-functional team of Digital Experience, Site Merchandising, eCommerce Business Managers, Promo Planning and marketing to ensure cohesive, Omni-channel plan to drive overall conversion and AOV
- Manage digital experience priorities and event calendar, identifying cross-category, cross-marketing support within experiences
- Ensure core experiences (i.e. homepage and navigation) are in sync with branding, marketing and enterprise priorities, along with providing optimization recommendations based on trends and customer behavior
- Partner with marketing to ensure holistic customer journey and brand narrative alignment through digital channels
- Partner with product design and product management teams to identify new opportunities and innovations to bring stories to life digitally
- Work closely with Site Merchandising and Site Experience on conversion rate and site optimization
- Develop test and learn initiatives that improve the experience on home page and connected experiences, analyze results and share key learnings with cross-functional teams
- Manage cross-functional teams to specific timelines and ensure all information is collected in order to plan properly
- Research competitors and analyze market trends
- Must be able to perform the essential job functions of this position with or without reasonable accommodation

QUALIFICATIONS

Minimum
- Bachelor's Degree Merchandising, Business, Marketing or other related fields
- 4+ years of experience in Digital, Merchandising or Marketing related role in an eCommerce or retail company
- Strong communication skills and attention to detail
- Strong written and oral communication skills, excellent attention to details
- Proficient in Microsoft Office, with an emphasis on Excel
- Ability to prioritize and execute on multiple, simultaneous, complex
- Excellent decision-making skills for problem identification and solution recommendation
- Demonstrated ability to coach and train associates
- Organized and efficient with large volumes of tasks; ability to work in a fast-paced, high growth, team-oriented environment

Desired
- Any experience with customer segments and data research
- Understanding of project management and timelines

ABOUT US

From one tiny Cincinnati grocery store more than a century ago, we've grown into what today is the nation's largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America's grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.

Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited.

Whether you're seeking a part-time position or a new career path, we've got a fresh opportunity for you. Apply today to become part of our Kroger family!

What you'll receive from us:

The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:

• A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
• Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
• Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching with Goldman Sachs Ayco.
• Valuable associate discounts on purchases, including food, travel, technology and so much more.
• Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program.
• Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways.