Director of Marketing Operations

Overview

Konica Minolta is seeking an accomplished, strategic Director of Marketing Operations to architect and activate scalable, data-driven marketing programs that accelerate revenue growth and deepen customer engagement. In this high-impact leadership role, you will own the marketing operations vision-overseeing data & analytics, advanced marketing automation, omnichannel activation, and enterprise digital experiences, including our website and portals.

Your work will transform how we segment, engage, and influence customers across the full buying and customer lifecycle by tightly connecting marketing automation, digital experiences, and performance intelligence. This role blends strategic leadership with hands-on operational excellence to ensure marketing technology, data, and digital channels operate as a cohesive growth engine.

You are a forward-thinking, highly collaborative leader who pairs strategic vision with execution rigor.

• Lead, develop, & inspire high-performing Marketing Operations & Activation organization, including marketing automation experts, analytics professionals, & website/digital specialists.
• Foster culture of accountability, innovation, experimentation, & continuous improvement.
• Influence strategic decisions across marketing, sales, IT, & executive leadership through clear, insight-driven narratives that translate performance data into business impact.
• Set the vision for scalable, integrated marketing technology & digital activation ecosystem that supports growth, efficiency, & customer experience excellence.

• Lead the design, enhancement, & governance of marketing automation ecosystem, with deep expertise in Salesforce Marketing Cloud & enterprise-scale implementations.
• Oversee automated campaign flows, lead management processes, scoring models, & triggered communications that accelerate pipeline & customer engagement.
• Define & implement data models, audience logic, & system configurations that enable sophisticated segmentation & cross-channel activation.
• Drive automated advertising placement, bid strategies, & orchestration across channels to maximize ROI through data-driven decisioning.
• Ensure high-quality data orchestration across CRM, marketing automation, digital properties, & external platforms to enable personalization & real-time decisioning.

• Provide strategic oversight for enterprise website & customer/partner portals as critical marketing activation & engagement channels.
• Partner closely with content team, campaign managers, IT, & external agencies to guide website design, implementation, & ongoing optimization.
• Lead & mentor team of website developers & digital specialists, establishing development standards, governance, & delivery best practices.
• Ensure websites & portals are optimized for conversion, performance, accessibility, security, & scalability.
• Drive website optimization for search, AI-driven discovery, & emerging generative search experiences in partnership with content & analytics teams.
• Own website & portal analytics, ensuring digital engagement & conversion data feeds lifecycle marketing, segmentation, and performance reporting.
• Manage agency relationships, vendor selection, tools, & budgets supporting website & portal capabilities.

• Build & own executive-ready dashboards & reporting environments that deliver actionable insights across marketing, digital channels, & customer lifecycle.
• Translate complex data patterns into compelling narratives that communicate marketing effectiveness, customer behavior shifts, & investment impact.
• Develop & operationalize advanced, multi-touch attribution models that connect marketing, digital, and website interactions across the full customer journey-enabling accurate measurement of channel influence, campaign effectiveness, & true revenue contribution to inform investment & optimization decisions.
• Evaluate campaign, website, & lifecycle performance to identify optimization opportunities & recommend data-driven improvements.
• Enable self-service analytics & consistent measurement frameworks across marketing & digital teams.

• Identify, evaluate, & implement marketing & digital technologies that improve scalability, automation, & customer experience.
• Partner closely with IT to define use cases, integration patterns, governance models, & business cases for new platforms.
• Oversee vendor relationships, external data sources, & budget management across marketing operations & digital activation.
• Lead testing, QA, & validation of new features, platforms, & system enhancements.
• Stay ahead of marketing operations, digital experience, & AI-driven innovation trends to continually evolve capabilities.

• BA/BS required; MBA or advanced degree preferred.
• 10+ years of experience in marketing operations, marketing technology, and digital activation leadership roles.

• Demonstrated success leading and developing cross-functional teams.
• Advanced expertise in Salesforce Marketing Cloud, including platform configuration, governance, and enterprise integrations.
• Experience supporting or overseeing enterprise websites and portals as part of a broader marketing ecosystem.
• Success in building and implementing paid ad strategies across various platforms, including Google, Bing, LinkedIn, and Meta.
• Strong understanding of customer lifecycle marketing, segmentation, omnichannel activation, SEO, AI-driven search optimization, CRO, and web analytics.
• Experience managing agencies, external vendors, and complex mar-tech and digital budgets.
• Familiarity with SAP and complex CRM/MAP integrations.
• Experience defining and building attribution models that showcase marketing's contribution to the business.
• Highly analytical, with the ability to synthesize complex data into clear, executive-level insights and recommendations.
• Exceptional communication skills and executive presence; comfortable influencing senior leadership.
• Proven ability to manage high-complexity initiatives, competing priorities, and organizational change.
• High degree of curiosity, creativity, innovation, and comfort operating in a fast-moving, evolving digital landscape.