Senior Analyst, Digital Reporting & Optimization

About the Role

In this role, you will help elevate digital analytics insights into data-driven business recommendations and apply statistical analysis techniques to identify site and business performance drivers.

What You'll Do

• Build, enhance, and maintain dashboards, recurring reports, KPI frameworks, and automated analytics solutions to support digital performance monitoring and decision-making
• Validate data and troubleshoot discrepancies across Adobe Analytics, tagging implementations and enterprise BI platforms to ensure accuracy and consistency
• Analyze digital behavior, traffic patterns and performance trends to generate clear insights that partners can act on
• Support cross-functional teams by improving reporting outputs, refining measurement approaches and optimizing existing analytics processes
• Conduct deep-dive analyses of customer behavior, category performance and journeys to identify opportunities, risks and potential test ideas
• Synthesize findings into clear, concise summaries tailored for digital, product, marketing and merchandising partners
• Provide data-informed recommendations grounded in performance patterns, business context and experimentation learnings
• Partner with Technology to define tagging requirements, support QA and UAT, validate implementations and help resolve data defects impacting key journeys
• Maintain tagging, reporting, KPI and measurement documentation to support consistent and reliable analytics usage
• Contribute to training materials, reference guides and self-serve resources that help partners effectively use Adobe Analytics, dashboards and internal tools.
• Additional tasks may be assigned

What Skills You Have

Required

• Strong analytical mindset and comfort with strong analytics principles
• Problem-solving skills and comfort with ambiguity
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Attention to detail and organizational skills
• Ability to multitask, work under firm deadlines within a rapidly changing environment
• Advanced knowledge of Excel

Preferred

• 3+ years of working in a high-volume retail environment
• 3+ years of experience using web analytics tools such as Adobe Analytics (Omniture) or Google Analytics and testing/optimization tools like Adobe Target, Optimizely or Maxymiser
• Knowledge of languages and programs such as SQL, Python, R Statistics

Client-provided location(s): Menomonee Falls, WI

Job ID: kohls-KLHKUSR466997

Employment Type: FULL_TIME

Posted: 2026-02-04T19:42:41