Assistant Manager, Marketing Capabilities & Process Improvement

This role is based at our Corporate Office in Menomonee Falls, WI. You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

In this role, you will lead the execution and prioritization of cross-functional initiatives that increase marketing agility and efficiency. Initiatives include marketing technology capabilities, operational improvements, and supporting partners through change in support of dynamic, targeted marketing marketing growth strategies.

What You'll Do

• Leverage expertise in marketing to identify opportunities and create related business cases for ideas that improve alignment of marketing business goals and modern marketing processes. Work with marketing partners and IT to recommend standardization and/or other improvements for scalability and efficiency; garner buy-in and identify champions to help drive progress
• Support the evaluation of existing processes, roles, and technologies, including identifying redundancies, automation opportunities, and efficiency gaps; assist with impact assessments, problem framing, and recommendation development.
• Partner with Creative teams to assess and improve creative workflows and creative technology usage, including identifying handoff gaps, tooling limitations, automation opportunities, and integration needs across the marketing ecosystem (e.g., DAMs, workflow tools).
• Assist in the development of a best-in-class marketing capability ecosystem to best support efficient delivery. Evaluate existing and market tools, support procurement process when necessary
• Identify success metrics and gauge results, such as stakeholder satisfaction and adoption, ROI, time reduction, etc
• Own and drive independent initiatives, inclusive of people, process, and technology components. Support broad adoption, change, and drive innovation
• Help define success metrics and assess outcomes related to process and technology changes, including adoption, stakeholder satisfaction, ROI, and efficiency gains.
• Ensure process changes and technology solutions meet multi-team marketing needs via stakeholder involvement and adoption. Drive change management ; meet with stakeholders, understand processes, tee up discussion, and support rollout communications and training
• Research and synthesize competitive landscape insights and emerging marketing and creative technology trends to inform recommendations and decision-making.
• Surface prioritization concerns across marketing teams and work streams; drive towards resolution and/or impacts and tradeoffs
• Additional tasks may be assigned as necessary

• Bachelor's degree or equivalent experience
• 3-5+ years relevant experience, including hands-on experience working within and administrating a Marketing Technology platform and/or related processes
• Familiarity of IT development processes

• Experience utilizing standards to drive process improvement