Consumer Marketing Manager

What You’ll Do 

We’re seeking a Marketing Manager to accelerate Koalafi’s growth by developing new marketing strategies and executing high-impact co-marketing and direct-to-consumer campaigns. You’ll be at the center of collaborative, cross-functional partnerships with Koalafi’s Sales, Analytics, Design, and Product Management teams and marketing leaders at brick-and-mortar and eCommerce retailers. 

Your campaigns will grow Koalafi’s brand awareness, drive product adoption, and help build long-term loyalty across the customer lifecycle. You’ll partner with the Head of Consumer Marketing on the end-to-end development of campaigns and play a key role in executing Koalafi’s long-term marketing plans. From testing bold new content to exploring emerging channels and technologies, you’ll maximize the impact of our marketing investments. You’ll start by leading email marketing campaigns and quickly expand into additional digital channels such as SMS, push, SEM, paid social, and programmatic display as part of integrated campaigns. 

Reporting to Koalafi’s Head of Consumer Marketing, you’ll gain exposure to senior decision-making, work with national merchant brands, and have clear opportunities for career advancement. 

• Partner with internal teams and external merchant partners to identify marketing campaign opportunities and ensure they align with business objectives.
• Lead end-to-end marketing campaign development and execution across multiple channels—including audience segmentation, creative development with the Koalafi Design Team, QA/deployment, and performance analysis.
• Analyze campaign performance, track KPIs, and share insights with stakeholders.
• Create marketing best practice frameworks and playbooks that empower internal and external partners and scale your impact.
• Shape long-term roadmaps for expanding marketing capabilities, resources, and results. 

About You (Qualifications): 

• 3+ years of marketing management experience with proven ability to deliver successful results across consumer marketing campaigns. 
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• Experience directly executing marketing campaigns, including email as a key channel.
• Strong project management skills and attention to detail with the ability to anticipate obstacles and balance competing priorities.
• Excellent written and verbal communication skills to explain your big ideas clearly and confidently to influence stakeholders.
• Collaborative, resourceful, and excited to contribute to strategy and hands-on execution in a fast-paced environment.
• A data-driven and creative marketer passionate about leveraging technology to improve campaign efficiency and impact.
• Eager to increase ownership and leadership as Koalafi’s consumer marketing programs continue to scale. 

Preferred Qualifications:

• Proficiency with campaign execution using multi-channel marketing automation platforms (Customer.io, Iterable, HubSpot, Braze, etc.).
• Experience in consumer marketing within financial services, fintech, or insurance.
• Experience managing external partners or agencies on co-branded campaigns.
• Familiarity with building, executing, and tracking digital campaigns with Google and Meta tools (Google Ads, Google Campaign Manager, Google Analytics, Meta Ads Manager, etc.). 

Client-provided location(s): Richmond, VA

Job ID: 5648239004

Employment Type: OTHER

Posted: 2025-09-11T18:29:08