Workplace Solutions - Marketing Operations - Sr. Associate
The Marketing Operations Associate will be pivotal in optimizing our marketing technology stack management, day-to-day operations, and data integrity. This position is designed to enhance the efficiency and effectiveness of our marketing efforts by focusing on four key pillars: Foundations, Processes, Analytics, and Strategy. The ideal candidate will act as a strategic and tactical partner to the larger team on the day-to-day elements, while working on the big rock items, that's crucial for the overall J.P. Morgan Workplace Solutions business and growth.
Key Responsibilities:
Foundations (Martech Stack):
Oversee the integration and optimization of the marketing technology stack, ensuring seamless management and accountability.
Lead the configuration and integration of HubSpot (Marketing Automation Platform - MAP) and Microsoft Dynamics (CRM) with appropriate automations and controls
Conduct audits of peripheral tools/platforms such as LinkedIn, Google Analytics, Google Ads, and ZoomInfo. Recommend and implement appropriate controls to ensure data integrity before integration into CRM/MAP.
Operations & Processes:
Develop and implement a comprehensive data governance framework for marketing and sales data management.
Define best practices for data collection and management, establishing controls to ensure compliance and data integrity.
Audit and consolidate marketing assets such as forms and lists to improve management and efficiency.
Reporting & Analytics:
Collaborate with sales and CRM teams to clean and optimize data for accurate reporting.
Develop a clear framework for understanding KPIs, metrics, and targets, addressing gaps in current processes.
Lead the development and enhancement of reporting dashboards on HubSpot ensuring alignment with business objectives.
Strategy:
Act as a strategic partner in the design stage of new marketing initiatives, ensuring operations are integrated from the outset.
Provide insights and recommendations to enhance marketing strategies and drive business growth.
Qualifications:
2-5 years of proven experience in marketing operations, preferably in a B2B environment with a strong understanding of various marketing technologies across automation, reporting, and advertising
Expertise in CRM and Marketing Automation Platforms, particularly Dynamics and HubSpot.
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Advanced spreadsheet skills, and SQL is a plus
Strong analytical skills with experience in data governance and reporting
Excellent communication and collaboration skills, with the ability to work cross-functionally.
Strategic thinker with a proactive approach to problem-solving
ABOUT US
J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
ABOUT THE TEAM
J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion