Vice President - Marketing Strategy, Offers & Shopping
Join us in Chase Offers & Shopping, where you will have the opportunity to shape the future of consumer marketing and redefine how customers experience our products. We are committed to delivering exceptional value and empowering our customers to make the most of their Chase experience. Be a part of a team that thrives on creativity, collaboration, and making an impact.
As a Vice President of Marketing Strategy within Offers & Shopping, you will play a pivotal role in shaping and advancing our long-term owned channel strategy, with a strong emphasis on email marketing. Leveraging your comprehensive understanding of the email marketing process and data, you will craft strategic recommendations that significantly enhance our business impact. Your expertise in creative and messaging strategies, integration of data and implementation of best practices will help drive results. By working closely with the product team to interpret signals and the execution team to implement strategies, you will ensure cohesive alignment and effective execution of campaigns. Leading a team of 2-3 direct reports, you will mentor and empower them to successfully execute the strategy and spearhead new campaign initiatives.
Job Responsibilities
- Lead the strategy for email and owned channel communications, overseeing a team to execute these strategies effectively.
- Develop and execute email marketing strategies with minimal oversight, ensuring alignment with our customer-centric approach that leverages all owned channels when applicable (email, banners, nudges, etc.).
- Analyze data to inform strategic recommendations and optimize email marketing efforts.
- Manage the end-to-end process from ideation to execution of new email campaigns.
- Craft compelling creative briefs and leverage insights to drive creative execution.
- Collaborate with product and execution teams to ensure strategic alignment and successful campaign delivery.
- Employ creative problem-solving skills to enhance marketing strategies and overcome challenges.
- Foster strong relationships across teams and proactively address cross-channel issues.
- Mentor and develop direct reports to effectively implement marketing strategies.
Required qualifications, capabilities and skills
- A minimum of 7 years of professional experience in marketing strategy, with a focus on email marketing.
- Demonstrated ability to utilize data for strategic decision-making.
- Experience in writing creative briefs and driving creative execution.
- Comprehensive understanding of the email campaign lifecycle from ideation to execution.
- Strong problem-solving skills and a creative mindset.
- Self-motivated and capable of independently driving initiatives forward.
Preferred qualifications, capabilities and skills
- Passionate about email marketing and committed to continuous improvement.
- Experience in eCommerce or retail/shopping environments, with a strong understanding of digital marketing strategies and customer engagement.
- Ability to think holistically and develop integrated strategies across channels.
- Excellent relationship-building skills and adept at collaborating with diverse teams.
- Proven track record in resolving complex cross-channel challenges.
- Prior work experience with marketing platforms, like MovableInk, to optimize and personalize campaigns.
ABOUT US
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
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We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion