Vice President, Marketing Strategy Lead, Becoming a Customer Agentic Shopping

The Consumer Bank Becoming a Customer Digital Shopping team is at the forefront of transforming how customers discover and open deposit accounts. We are seeking a Vice President to lead Agentic Shopping and drive our SEO, AEO (Answer Engine Optimization), and GEO (Geographic Optimization) strategies.

As a Vice President on the Digital Shopping team within Becoming a Customer, you will be at the forefront of efforts to launch a cutting-edge sales enablement platform designed to empower Private Client Bankers with personalized, data-driven marketing materials and streamlined client engagement tools. You will lead the strategy and initial build of this platform, driving adoption, optimization, and continuous innovation on an ongoing basis.

Job Responsibilities

• Develop and lead the vision for Agentic Shopping, leveraging emerging technologies and AI-driven experiences to enhance customer engagement and conversion.
• Define and execute comprehensive strategies for SEO, AEO, and GEO to maximize organic growth, visibility, and relevance across digital channels.
• Identify and prioritize opportunities to optimize omni-channel shopping experiences, ensuring our products and services are discoverable and compelling to target audiences.
• Partner with cross-functional teams-including product, marketing, analytics, and technology-to align on strategic objectives and drive innovation.
• Monitor industry trends, competitive landscape, and evolving customer behaviors to inform strategy and maintain a leadership position in digital shopping.
• Identify opportunities to transform the way we deliver experiences through use of AI

• Bachelor's degree in Marketing, Business, Product Management, Technology, or related field
• 7+ years of experience in marketing, product management, or sales enablement, ideally within financial services or technology-driven organizations
• Proven track record of leading cross-functional teams and delivering innovative digital solutions
• Experience launching and optimizing digital platforms or tools for sales or client engagement
• Strong analytical, strategic planning, and problem-solving skills
• Demonstrated ability to drive adoption and change management for new technologies or platforms
• Expertise in campaign management, customer engagement analytics, and performance measurement
• Excellent written and verbal communication skills, including executive-level presentation abilities
• Highly proficient in Microsoft Excel and PowerPoint
• Comfortable working in a highly matrixed, fast-paced environment with shifting priorities
• Experience managing budgets, forecasts, and ROI for marketing or product initiatives

• Is a collaborative leader who builds strong partnerships across marketing, product, technology, and sales teams
• Is highly strategic, able to connect big-picture vision to actionable plans and measurable outcomes
• Is both data-driven and creative, leveraging insights to drive innovation and enhance client experiences
• Is passionate about empowering sales teams with tools that streamline processes and personalize client engagement
• Thrives in dynamic environments, embracing change and ambiguity with resilience and adaptability
• Champions a customer-first mindset, ensuring solutions are relevant, personalized, and impactful and communicates clearly and persuasively, tailoring messages for executive and field audiences
• Possesses exceptional presentation-building skills; able to distill complex ideas into clear, compelling executive summaries and stays ahead of industry trends