Vice President, Digital Channel Activation (Marketing Delivery Lead)
Yesterday• Wilmington, DE
Join a team that delivers high-visibility digital marketing activation at scale. You will lead end-to-end execution across multiple channels, improving speed, quality, and governance. You will partner closely across strategy, risk and control, technology, and agency teams to deliver outcomes that matter, and you will help modernize how work gets done by expanding automation and AI-enabled tooling.
Job Summary:
As a Vice President, Digital Channel Activation (Marketing Delivery Lead) in Card Marketing Operations, you will lead teams responsible for digital channel activation and referral/email activation, ensuring consistent, high-quality delivery with strong risk and control discipline. You will own prioritization, execution governance, and cross-functional alignment across a complex roadmap. You will drive measurable improvements in cycle time, quality, and productivity through process optimization and automation.
Job Responsibilities:
- Lead and develop a team with 5-6 direct reports, setting clear objectives and supporting career growth.
- Own end-to-end execution across digital marketing activation channels and referral/email activation, ensuring readiness from intake through launch.
- Drive measurable quality improvements by strengthening submission accuracy, reducing rework, and improving controls and process documentation.
- Establish operating rhythms for planning, prioritization, governance, and performance reporting across the channel roadmap.
- Partner with marketing strategy, compliance, controls, technology, and agency teams to manage dependencies, risks, and delivery tradeoffs.
- Implement process improvements that increase speed-to-market, scalability, and consistency across channels.
- Expand automation and AI-enabled tools to reduce manual effort, improve validation/defect detection, and streamline reporting.
- Strengthen capacity and resiliency by increasing cross-training and role clarity across channels.
- Communicate progress, risks, and decisions clearly to senior stakeholders and drive timely escalation when needed.
Required qualifications, capabilities, and skills:
- Bachelor's degree or equivalent experience.
- 8 years of experience in marketing operations, campaign delivery, digital activation, or related roles in a regulated industry.
- Demonstrated people leadership experience, including leading managers and/or multi-disciplinary teams.
- Proven experience driving process improvement, operational governance, and measurable delivery outcomes (quality and cycle time).
- Experience partnering effectively with compliance, controls, and risk stakeholders to deliver work within governance expectations.
- Strong stakeholder management skills, with the ability to align cross-functional teams and manage delivery tradeoffs.
- Strong written and verbal communication skills, including executive-ready updates and escalation framing.
- Strong analytical and problem-solving skills, with the ability to translate strategy into operational plans and measurable results.
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Preferred qualifications, capabilities, and skills:
- MBA or advanced degree.
- Experience leading digital marketing activation across multiple channels (for example, web, digital placements, and email).
- Experience improving "first time right" submission quality and reducing operational defects through controls/process design.
- Experience with marketing automation tools, workflow automation, or AI-enabled productivity tooling.
- Experience managing agency delivery models and optimizing partner performance.
Additional Information:
Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting. This role does not provide relocation assistance, so all candidates must be local to the work locations listed in the job posting or willing to relocate on their own immediately upon hire.
ABOUT US
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.
Client-provided location(s): Wilmington, DE
Job ID: JPMorgan-210745419
Employment Type: FULL_TIME
Posted: 2026-07-08T19:25:03
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion