Head of Paid Social-Paid Media Center of Excellence-Executive Director

Demonstrate your leadership, strategic acumen, and collaborative spirit as the Head of Paid Social, driving paid social strategy, execution, and innovation for the firm. This is an opportunity to shape the future of social media investment, build a high-performing team, and influence senior executives across marketing, brand, and lines of business.

As the Head of Paid Social on the Paid Media team, you will be part of a high-impact team where your leadership will shape new opportunities for growth, innovation, and measurable results. You will report directly to the Chief Media Officer. In this fast-paced, complex organizational environment, you will set the vision for how paid social brings our brand purpose and business objectives to our customers. You will lead a talented group of individuals, while serving as a trusted advisor to senior leadership.

Job Responsibilities:

• Define and articulate the long-term vision, roadmap, and success metrics for paid social across the firm
• Build, inspire, and scale a best-in-class team with a culture of curiosity, creativity, and accountability
• Lead integrated paid social planning and activation across platforms including Meta, TikTok, LinkedIn, X, Pinterest, Snap, Reddit, Nextdoor, and more
• Partner with internal creative, data science, and line of business teams to evolve strategies and champion test-and-learn approaches
• Serve as the primary point of contact for senior leadership, delivering executive updates, performance insights, and platform innovations
• Translate complex paid social concepts into compelling narratives for diverse audiences, including non-technical stakeholders
• Collaborate with line of business leaders to align media investments with firmwide priorities and initiatives
• Manage high-touch relationships with platform partners, agencies, and external vendors to stay ahead of algorithm, measurement, and ad-tech shifts
• Champion testing with emerging formats, creator collaborations, and AI-driven advancements
• Develop and maintain procedures, frameworks, and guardrails in partnership with stakeholders across Legal, Risk, Controls, and Compliance at all levels to mitigate risk in the social media landscape for the firm
• Ensure paid social strategies and activations adhere to firmwide policies, regulatory requirements, and risk management standards

• Bachelor's degree in Business, Marketing, Communications, or related field
• 15+ years of experience in paid social, digital media, or performance marketing, with at least 10 years leading teams
• Proven success managing multimillion-dollar media investments across multiple lines of business
• Exceptional written and verbal communication skills, with demonstrated experience managing executive leadership
• Deep understanding of platform ecosystems, creative best practices, and evolving measurement methodologies
• Experience leading transformation initiatives such as in-housing, process redesign, or automation
• Collaborative mindset with experience working across functions and with senior leaders in a fast-paced environment
• Advanced proficiency in Microsoft Office and presentation tools; familiarity with vendor technology (e.g., Sprinklr, AI)
• Discretion and sound judgment in confidential situations, with proven experience interacting with senior management
• Demonstrated ability to operate effectively in a highly matrixed and complex organizational environment, partnering with risk, controls, compliance, and legal teams to drive compliant and risk-aware outcomes

• Master's degree preferred
• Strategic yet hands-on. Someone who is able to set direction and dig into the details
• Confident leading teams and equally adept at presenting to CMOs and senior executives
• Passionate about the intersection of social media, content, technology, and outcomes
• A builder of teams, frameworks, and the next chapter of paid social