Email Content Development and Performance Lead-Commercial & Investment Bank

The Email CoE is a matrixed organization responsible for the strategy, development, and execution of global email campaigns for the Commercial & Investment Bank (CIB), which includes Global Banking, Markets, Payments, Sales and Research, Securities Services, and Digital and Platform Services. You will own the end-to-end process for content strategy, development, and performance reporting for the Email CoE, while managing a team of content creators to ensure the delivery of compelling, client-centric communications that drive engagement, retention, and acquisition.

As an Email Content Development and Performance Lead within Commercial & Investment Bank (CIB), you will collaborate with cross-functional partners-including Analytics, Insights, Martech, Product, and Regional Marketing-to ensure content is aligned with business goals, regulatory requirements, and industry best practices. You will elevate the work with your strategic mindset, strong leadership skills, and keen editorial eye.

• Lead the development and execution of a comprehensive content strategy for the email channel within CIB Integrated Marketing, covering marketing, servicing, nurture flows, and acquisition campaigns.
• Manage and mentor a team responsible for content creation, editorial planning, and performance reporting.
• Oversee the creation of high-quality, personalized content that aligns with business objectives and enhances the client experience.
• Develop and optimize reporting frameworks to measure content effectiveness, campaign performance, and business impact.
• Partner with cross-functional teams to ensure content meets legal, regulatory, and brand standards.
• Drive continuous improvement by leveraging data, industry trends, and competitive insights to inform content and reporting strategies.
• Present performance insights and recommendations to senior leadership, influencing decision-making and strategic direction.
• Foster a collaborative, high-performing team culture focused on innovation, accountability, and results.

• 7+ years of experience in content development, marketing communications, or a related field.
• Proven track record of developing and executing content strategies that drive measurable business results.
• Excellent written and verbal communication skills, with the ability to translate complex information into clear, client-friendly language.
• Strong experience in reporting, analytics, and performance measurement for marketing campaigns.
• Ability to lead, mentor, and develop high-performing teams.
• Deep understanding of digital marketing channels, personalization, and audience segmentation.
• Experience working in a fast-paced, matrixed environment with multiple stakeholders.
• Proficiency with Adobe Workfront, analytics platforms, and Microsoft Office Suite.

• Experience in a managerial role.
• Bachelor's degree required; advanced degree preferred.
• Experience with marketing automation and content optimization tools (e.g., Marketo, Movable Ink, Persado).