Digital Marketing Execution Lead Vice President, Business Banking

Join Business Banking Marketing's Digital Shopping team to shape compliant, customer‑centric experiences that drive acquisition and deepening for small businesses across lending, deposits, card, and value‑added services. You will embed robust controls, translate regulatory guidance into action, and partner across public, secure, and banker‑assisted channels to deliver an end‑to‑end shopping and account opening experience at scale.

As a Vice President, Digital Marketing Execution Lead in Business Banking Marketing - Digital Shopping & Content, you ensure our public, secure, and banker‑assisted channels deliver compliant, customer‑centric journeys that convert and deepen small business relationships across lending, deposits, card, and value‑added services. You translate Legal, Compliance, Privacy, and Fair Lending guidance into operational requirements and embed controls across content, offers, targeting, and secure shopping with auditable approvals and evidence.

Job responsibilities

• Translate Legal, Compliance, Privacy, and Fair Lending guidance into actionable marketing requirements, user stories, and acceptance criteria across public, secure, and assisted channels.
• Own and evolve the marketing controls framework (risk and control self‑assessment, control testing, QA/QC, change management, issue and corrective action plan management) with auditable evidence.
• Orchestrate cross‑functional stakeholders (Legal, Compliance, Risk, Product, Design, Engineering, Branch and Banker, Brand) to accelerate compliant growth across value‑added services, lending, deposits, and card.
• Lead agile program execution with clear backlog prioritization, well‑defined user stories, and strong cross‑functional alignment and communication.
• Partner with analytics to define segmentation guardrails and post‑launch monitoring to detect and address bias or defects.
• Champion accessible, plain‑language content patterns that support conversion while maintaining compliance and search safety.
• Oversee agencies and martech vendors, applying third‑party risk management and data protection practices.
• Protect and expand search discoverability and scale value‑added services alongside lending, deposits, and card in partnership with banker‑assisted channels.

Required qualifications, capabilities, and skills

• 5 years of experience in financial services compliance and risk or digital marketing governance.
• Bachelor's degree.
• Proven controls and risk operations expertise, including risk and control self‑assessments, control testing, evidence retention, and traceability from intake to approval.
• Digital and marketing technology fluency, including consent and tag management, analytics governance, search‑safe content patterns, componentized CMS, and compliant email, SMS, and paid media execution.
• Analytical rigor to define KPIs and KRIs, establish segmentation guardrails, and conduct post‑launch monitoring to detect bias or defects.
• Demonstrated success operationalizing controls in digital funnels and secure account opening, with strong documentation discipline.

Preferred qualifications, capabilities, and skills

• Small business banking experience.
• Experience preparing for and supporting audits and exams; comfort leading remediation and corrective action plans.
• Oversight of agencies and marketing technology vendors, with familiarity in third‑party risk management and data protection.

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

ABOUT THE TEAM

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.

Client-provided location(s): Columbus, OH, Wilmington, DE

Job ID: JPMorgan-210724045

Employment Type: FULL_TIME

Posted: 2026-03-14T19:25:17