Consumer Bank Marketing Strategy Lead, Vice President

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high-quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. The Acquisition Marketing Campaign Management team is seeking an energetic, motivated, and experienced marketing individual to drive best-in-class consumer experiences by on a high-performing, results-driven team.

As a Vice President, Marketing Strategy Lead for the Consumer Bank Acquisition Campaign Management team, you will support consumer deposit relationships, be responsible for building and leading large scale, multi-channel acquisition campaigns, and involved in planning and executing creative strategies/tactics with a heavy emphasis on Affluent channels. In addition, you will be an authorized approver of creative for the team, and drive creative thought leadership and/or process excellence initiatives across the team.

Job responsibilities

• Develop proactive, strong partnerships between the ACM team, strategy partners, and internal/external execution partners to ensure the teams are working cohesively
• Optimize direct response marketing campaigns to improve creative performance, deepen customer journeys, create efficiencies and reduce costs
• Lead efforts to continuously improve both the customer experience and how we deliver it for their program:
• Act as a culture leader, identifying key skills to bring to the table and engaging with team beyond day-to-day duties
• Communicate effectively with senior leaders and others in written (email, Teams, presentation documents) and verbal communications; effectively presenting and/or facilitating large scale meetings
• Oversee budget management for production and creative costs across the programs they are responsible for
• Ensure strong control environment and serving as an Authorized Approver on final creative for the team

Required qualifications, capabilities and skills:

• Proven track record in direct or digital marketing as a project/campaign manager: 5 plus years of experience
• Digital consumer marketing experience in owned, earned and paid channels; strong executional knowledge of social, paid display, email, and website creative
• Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization
• Ability to balance tactical, project management with strategic thinking/approach; strong track record of managing initiatives with demonstrated ability to think strategically in providing creative leadership, all while adhering to a tight controls environment
• High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Curious and creative with a focus on constant improvement
• Excellent written and oral communication skills; experience in presenting to senior level executives

Preferred qualifications, capabilities and skills:

• Specific experience in financial services including debit or credit marketing and/or agency-side experience. Affluent or premium programs a plus.
• 3+ years of agency/vendor management experience
• 4-year college degree

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

ABOUT THE TEAM

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.

Client-provided location(s): Columbus, OH

Job ID: JPMorgan-210688144

Employment Type: FULL_TIME

Posted: 2025-11-26T19:10:00