岗位职责:
1. 负责重点新媒体平台的日常维护，包括内容策划、撰写、发布，确保内容的高质量和时效性。
2. 制定并执行重点新媒体营销活动方案，如线上互动活动、话题推广等，有效提升品牌知名度和用户参与度，吸引潜在客户。
3. 监测重点新媒体平台的数据指标，如粉丝增长数、阅读量、点赞数、评论数、转发数等，定期进行数据分析和总结，根据数据反馈优化运营策略，提高运营效果。
4. 与传统媒体/新媒体主笔/重点新媒体用户保持良好的互动，处理反馈和投诉，维护公司良好的品牌形象和客户关系。
5. 关注金融行业动态和热点话题，结合公司业务和品牌定位，策划具有吸引力的内容选题，提升内容的传播力和影响力。
6. 协助公共传媒团队完成其他与媒体相关的工作任务，如配合线下活动进行线上宣传推广等。
任职要求:
1. 本科及以上学历，新闻传播学、市场营销、金融等相关专业优先。
2. 有相关媒体、新媒体运营工作经验，有金融行业新媒体运营经验者优先考虑。
3. 熟悉微信公众号、微博、抖音等主流新媒体平台的运营规则和玩法，能够熟练运用新媒体工具进行内容创作和推广。
4. 具备优秀的文字撰写能力，能够撰写生动有趣、富有感染力的金融相关文案，文风多样，适应不同平台的传播需求。
5. 具备较强的数据分析能力，能够通过数据分析发现问题、总结经验，并提出有效的优化建议。
6. 工作积极主动，责任心强，具有良好的团队合作精神和沟通能力，能够承受一定的工作压力。
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7. 对金融行业有浓厚的兴趣，具备一定的金融知识储备，了解金融市场动态和行业趋势。
Job Responsibilities:
1. Responsible for the daily maintenance of key new media platforms, including content planning, writing, and publishing, to ensure the high quality and timeliness of the content.
2. Formulate and implement key new media marketing activity plans, such as online interactive activities, topic promotion, etc., to effectively enhance brand awareness and user engagement and attract potential clients.
3. Monitor data indicators of key new media platforms, such as the number of fans growing, reading volume, number of likes, number of comments, number of reposts, etc., conduct data analysis and summary regularly, optimize operational strategies based on data feedback, and improve operational results.
4. Maintain good interaction with traditional media/new media writers/key new media users, handle feedback and complaints, and maintain the company's good brand image and client relationships.
5. Pay attention to the trends and hot topics in the financial industry, plan attractive content topics based on the company's business and brand positioning, and enhance the dissemination and influence of the content.
6. Assist the public media team to complete other media-related tasks, such as conducting online publicity and promotion in conjunction with offline activities.
Job Requirements:
1. Bachelor degree or above, major in journalism, marketing, finance, etc. is preferred.
2. Applicants with relevant media and new media operation experience, and those with new media operation experience in the financial industry will be given priority.
3. Familiar with the operating rules and methods of mainstream new media platforms such as WeChat official accounts, Weibo, and Tik Tok, and able to skillfully use new media tools for content creation and promotion.
4. Possess excellent writing skills to adapt to the communication needs of different platforms.
5. Have strong data analysis capabilities, be able to identify problems, summarize experience, and put forward effective optimization suggestions through data analysis.
6. Be proactive, have a strong sense of responsibility, have good teamwork spirit and communication skills, and be able to withstand certain work pressure.
7. Have a strong interest in the financial industry, have a certain amount of financial knowledge, and understand financial market dynamics and industry trends.
ABOUT US
J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
ABOUT THE TEAM
J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.