Alternative Investments Product Marketing, Global Private Bank

J.P. Morgan Asset & Wealth Management is a global leader in investment and wealth management. Its clients include institutions, high-net-worth individuals, and retail investors in every major market throughout the world. The division offers investment management across all major asset classes, including equities, fixed income, alternatives, multi-asset, and money market funds.

As the Alternative Investments Product Marketing Vice President within the Global Private Bank, you will play a vital role in the conception and delivery of strategic marketing priorities, campaigns, and content for alternatives. You will be responsible for the strategic marketing and execution of all wealth management investment, banking, and trust products for UHNW and institutional clients.

Job Responsibilities:

• Partner closely with Alternatives product team members and marketing leadership to build and implement strategic marketing plans that drive engagement and adoption among various client segments and prospects.
• Collaborate across multiple marketing groups and the Alternatives product team to build a client-facing narrative that communicates the value of alternatives to a variety of client types and personas. Lead the creation and execution of strategic marketing campaigns designed to drive measurable flows to the platform. Create content programs, websites, and other marketing deliverables to ensure the commercial success of the program.
• Deliver creative, compelling, and innovative content marketing that enhances positioning and improves the consistency and impact of global marketing initiatives to drive revenue.
• Innovate using LLM and other AI tools to create more efficient and effective marketing.
• Develop impactful content, collateral, and processes that improve the consistency and impact of the standard product experience and align positioning globally.
• Work effectively with a wide range of stakeholders across all levels, regions, and channels.
• Support the drive towards broader and more impactful use of digital channels and greater utilization of campaign content.

• BA or BS degree.
• 8+ years of marketing experience, in financial services, with a demonstrated track record of success and increasing responsibilities.
• Knowledge of financial services.
• Prior experience partnering with a wide variety of stakeholders to meet common objectives.
• Solid writing/editorial skills and prior experience delivering impactful marketing tactics for print and digital channels.
• Strong project management skills-able to manage multiple priorities, communicate progress, and effectively track deliverables to completion.
• Ability to build relationships and influence across a large, matrixed organization.
• Demonstrated ability to work both independently and as part of a collaborative team.