Integrated Marketing Communications Manager

Career-defining. Life-changing.

At iRhythm, you'll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what's possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you. Curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career

About This Role:

Role Summary

The Integrated Marketing Communications Manager owns the U.S. marketing communications strategy and performance, driving measurable impact on brand strength, market adoption, and commercial outcomes.

This role serves as the central leader for integrated marketing communications-defining strategy, aligning cross-functional stakeholders, and ensuring execution delivers against business objectives. The position operates with a high degree of autonomy and influence, partnering across Marketing, Sales, Clinical, Corporate Communications, and external agencies to deliver cohesive, high-impact programs.

The role is accountable for translating business priorities into scalable communications strategies that drive pipeline, engagement, and customer adoption in a highly regulated environment.

Key Responsibilities

Strategic Ownership & Business Impact

• Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets

• Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration

• Translate enterprise and product strategies into clear, differentiated messaging frameworks and campaign plans

• Own and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpoints

• Define messaging architecture and enforce standards across campaigns, content, and channels

• Serve as the primary authority on brand integrity and positioning within the U.S. market

• Lead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagement

• Ensure campaigns are insight-driven, performance-oriented, and optimized across channels

• Partner with Digital, Product Marketing, and Sales to maximize campaign effectiveness and ROI

• Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness

• Drive cross-functional alignment across Marketing, Sales, and Corporate Communications to ensure coordinated execution

• Establish scalable launch frameworks and best practices

• Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narratives

• Influence senior stakeholders and drive alignment across functions without direct authority

• Act as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellence

• Set strategic direction for digital, events, and content channels, ensuring alignment with customer journey and business goals

• Leverage performance data and analytics to continuously optimize channel effectiveness and investment decisions

• Lead marketing communications process optimization, including workflow standardization, template development, and quality improvements

• Drive scalable operating models that improve speed, efficiency, and consistency as part of broader marketing transformation efforts

• Own agency relationships, including scope definition, performance management, and output quality

• Ensure agencies deliver against strategic objectives, timelines, and budget expectations

• Ensure all communications adhere to Medical, Legal, and Regulatory (MLR) requirements

• Proactively identify and mitigate compliance risks while maintaining speed and quality of execution

• Bachelor's degree in Marketing, Communications, Public Relations, Life Sciences, or a related field

• 7+ years of experience in marketing communications within medical device, diagnostics, digital health, or pharmaceutical industries

• Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes

• Experience operating in highly regulated environments

• Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior levels

• Strong strategic thinking, executive communication, and project leadership skills

• Experience managing agencies and external partners

• Willingness to travel up to 30%

• Advanced degree (e.g., MBA)

• Experience in cardiology or cardiovascular-related healthcare sectors

• Experience working across Marketing, Clinical, R&D, Health Economics, and Sales organizations

• Operates as a strategic leader with strong business acumen and ownership mindset

• Drives outcomes, not just activity

• Navigates complexity and ambiguity with clarity and structure

• Influences without authority and builds strong cross-functional alignment

• Balances strategic thinking with executional excellence