Demand Generation Marketing Manager, GUB
About InvoiceCloud:
InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It’s an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com.
- Defines and executes the demand generation strategy for government and utility biller segments, aligning programs to business priorities and revenue goals.
- Shapes full-funnel program design to support complex, compliance-driven buying cycles and multi-stakeholder decision processes.
- Identifies high-value accounts, audience segments, and channel investments that maximize pipeline impact in public-sector and utility markets.
- Guides prioritization of campaigns, content, and events to ensure resources are focused on the highest-impact initiatives.
Want more jobs like this?
Get jobs in Hyderabad, India delivered to your inbox every week.
- Owns pipeline performance for the GUB segment, driving measurable growth in qualified leads, pipeline contribution, and revenue impact.
- Establishes and tracks KPIs including MQL and SQL volume, funnel conversion rates, campaign performance, and ROI.
- Continuously optimizes campaigns based on performance data to improve engagement and conversion efficiency.
- Ensures industry events and integrated campaigns translate into sustained pipeline impact through disciplined execution.
- Partners closely with Sales to align on target accounts, ABM strategies, and messaging for government and utility audiences.
- Works cross-functionally with Product Marketing, Revenue Operations, and Analytics to ensure integrated, end-to-end execution.
- Collaborates with content, events, and enablement teams to support webinars, whitepapers, case studies, and solution briefs.
- Builds strong relationships across teams to ensure alignment on priorities, timelines, and shared outcomes.
- Translates complex payment, billing, and compliance concepts into clear, compelling messaging for public-sector and utility decision makers.
- Communicates campaign strategy, performance insights, and recommendations clearly to sales and marketing stakeholders.
- Ensures internal teams understand the value proposition, customer problem, and differentiation behind each campaign.
- Leverages marketing automation, analytics, and AI-enabled capabilities to enhance targeting, personalization, and performance insights.
- 2–3+ years of experience in B2B demand generation, ideally within payments, fintech, billing, or SaaS
- Experience marketing to government agencies, municipal utilities, or public-sector organizations strongly preferred
- Hands-on experience with marketing automation platforms, CRM systems such as Salesforce, ABM tools, and digital campaign platforms
- Strong analytical skills with the ability to interpret data and guide data-driven decisions
- Excellent written and verbal communication skills with the ability to simplify complex value propositions
- Familiarity with enterprise buyer groups and multi-stakeholder buying processes
- Experience translating compliance and security topics such as PCI, NACHA, and digital adoption into market-facing messaging
- Experience working in a SaaS or technology-driven environment preferred
InvoiceCloud is committed to providing equal employment opportunities to all employees and applicants. We do not tolerate discrimination or harassment of any kind based on race, color, religion, age, sex, nationality, disability, genetic information, veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected under applicable laws.
This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave, compensation, and training.
If you require a disability-related or religious accommodation during the application or recruitment process, and wish to discuss possible adjustments, please contact jobs@invoicecloud.com.
Click here to review InvoiceCloud’s Job Applicant Privacy Policy.
For recruitment agencies: InvoiceCloud does not accept unsolicited resumes from agencies. Please do not forward resumes to our job aliases, employees, or any other company location. InvoiceCloud is not responsible for any fees associated with unsolicited submissions.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion