Principal Consultant - Marketing Product Strategist - Product Portfolio & Marketing Lifecycle Excellence (Telecom & Hi-Tech)

Role Summary:
We are seeking a Marketing Product Strategist to shape, evolve, and optimize a product portfolio purpose built for B2B marketing organizations. This role sits at the intersection of domain expertise, customer insight, product & marketing strategy, and product lifecycle management with a strong focus on Adobe's marketing products, process definition, and blueprinting, driving the definition and continuous evolution of marketing focused product capabilities that deliver measurable business value.

As a senior strategic partner, you will collaborate closely with B2B marketing leaders, product management teams, and cross functional stakeholders to ensure our product portfolio deeply aligns with marketing needs and accelerates customer experience transformation. You will translate market signals, customer behaviors, and marketing operational requirements into clear product strategies, capability frameworks, and define multi-year product roadmaps that link marketing technology to measurable business outcomes.

In this high-impact role, your expertise will help define how B2B marketing organizations leverage technology to drive pipeline velocity, optimize experiences, drive customer engagement, platform adoption, and realize tangible business value and long-term growth. This role is responsible for shaping the future of the client's marketing-oriented product suite and ensuring it continues to deliver meaningful value to enterprise B2B customers.

Responsibilities:

• Serve as a strategic advisor to B2B marketing leadership, applying deep domain expertise to help shape and evolve a product portfolio that meets the needs of modern data driven marketing organizations.
• Partner with marketing, product, customer success, and strategy teams to translate customer insight, marketing trends, and business goals into product requirements and actionable product roadmaps.
• Contribute to reusable templates, methodologies, and frameworks that support scalable product strategy, capability definition, and cross industry applicability.
• Lead product focused discovery engagements with B2B customers-including market research, customer interviews, marketing process reviews-to uncover business objectives, current challenges, and future state capability needs.
• Define end to end product strategies and marketing experience blueprints that align with enterprise B2B marketing lifecycle motions such as demand generation, ABM, lead management, customer expansion, and pipeline acceleration.
• Conduct structured gap analyses between marketing needs, customer goals, and existing product capabilities; translate findings into prioritized product enhancements and new feature opportunities.
• Develop product lifecycle and roadmap plans that sequence enhancements across people, process, data, and technology dimensions-balancing quick wins with multiyear vision.
• Create product capability frameworks, solution blueprints, and reference models that map product features to real world B2B marketing use cases.
• Collaborate closely with Sales, Customer Success, Professional Services, and Engineering to ensure product strategies are executable, aligned with customer needs, and set up for successful adoption.
• Facilitate stakeholder workshops (including senior executives) to synthesize insights from marketing, sales, IT, data, and operations into unified product direction and prioritization.
• Define KPIs, success metrics, and measurement frameworks that link product adoption and capability usage to marketing outcomes such as revenue growth, engagement performance, pipeline health, and operational efficiency.
• Provide thought leadership on B2B marketing innovation, data driven decision making, and customer centric product evolution-representing the strategic product perspective at customer sessions and industry events.
• Strategy Evolution & Continuous Improvement

• Identify opportunities to advance clients' internal Adobe capabilities across technology, people, and business processes.
• Work with senior leaders and teams across different functions to make sure Adobe is used to its fullest potential as a strategic marketing platform.

• A bachelor's degree in Business, Marketing, Information Systems, or a related discipline is required; an MBA or comparable advanced degree is preferred. Significant experience (typically 7+ years) in digital strategy, marketing strategy, or marketing technology consulting for B2B or enterprise organizations.
• Hands on familiarity with Adobe's marketing product suite (for example, Experience Platform, Marketo Engage, Journey Optimizer, Analytics, Target, Campaign, or Real-Time CDP) and how these products work together to enable end to end journeys.
• Proven track record defining digital or marketing transformation roadmaps, including current state assessment, gap analysis, and future state blueprinting.
• Strong understanding of B2B marketing motions such as demand generation, lead nurturing, ABM, partner/channel marketing, and lifecycle marketing.
• Demonstrated ability to interact with and present to senior executives, synthesize complex information, and build clear strategic narratives and artifacts.
• Excellent analytical, problem solving, and communication skills, with the ability to translate business requirements into structured frameworks and prioritized initiatives.

• Experience in strategy, consulting, or advisory role at a SaaS, mar tech, or digital transformation organization, ideally supporting enterprise clients.
• Familiarity with CRM platforms (such as Salesforce or Microsoft Dynamics) and their integrations with Adobe Experience Cloud in B2B contexts.
• Experience designing operating models, RACI structures, and governance frameworks for data driven, customer centric marketing organizations.
• Comfort working in highly matrixed environments, collaborating with sales, product, engineering, and services teams to drive outcomes.
• Candidates authorized to work for any employer in the United States without employer-based visa sponsorship are welcome to apply. Infosys is unable to provide immigration sponsorship for this role at this time.