Marketing Specialist

Marketing Specialist

• Support the delivery of online seminars to organization employees, partners and customers using Webex.
• Requires strong interpersonal, written, oral, organizational, teamwork, problem solving and computer skills and a flexible schedule to accommodate event times.
• Must complete deadline-oriented tasks and initiatives using judgment and experience with little direction from organization.
• Must have the ability to build respect and ongoing relationships with peers, domestic and international marketing communications teams, business units and support disciplines.
• Expert use of sophisticated online tools to create and deliver all program activity.
• Require strong aptitude in all programs, including ability to step in and work competently in any of these programs
• Build and maintain web pages for various web properties in various content management systems
• Provide oversight and guidance to team to ensure consistent, quick updates to web properties.
• Comfortable working with teammates across time zones and global locations.
• Work closely with agency partners to maintain brand identity.
• Collaborate and provide direction with agencies to keep large scale projects on track.
• Plan and create compelling, persona-optimized, accessibility compliant, on-brand design for Cisco Secure web properties working with web strategists, SEO experts, front end developers, writers, other web, and "print" designers
• Document brand standards for design specifications, review, iteration, and approval
• Collaborate with teammates to embody Cisco Secure voice and tone and ensure a positive user experience throughout the website
• Assist other members of the web and storytelling teams with creating new site pages
• Have a deep understanding and know-how of designing responsive and accessible sites that meet common AA standards.
• Produce wireframes to support the collaboration between design, strategy, development, and content, and to communicate vision to project stakeholders.
• Partner with team members in technical and non-technical roles, represent the team with various partners, and respond when issues arise.
• Stay up to date with information security industry trends, both direct competitor and non-competitor design trends, and the Cisco Secure internal product roadmap
• Define website objectives by understanding user requirements, leveraging website data, and applying to a visual design strategy.
• Understanding of the intersection between user experience, information architecture, and content strategy, and interactive design to plan and execute compelling web experiences.
• Strong portfolio of design output for the web and other digital media (ex: social media, web marketing, promotional materials, etc.), and a high level of conceptual thinking skills.
• Understand the importance of supporting internal team members by writing and maintaining documentation. Basic creative writing skills are a plus.
• Ability to clearly communicate strategic rationale, are open to feedback, while maintaining the integrity of your area expertise.
• Understanding of front and back-end development to design effective design solutions.