Event Manager

Event Manager

• Conceptualize, plan and produce US Tradeshows and US Cisco Flagship events. This spans from major product launch events to intimate workshops and include engagements for different audience levels.
• Responsible for field event planning and logistics, from initial planning to on-site event management and post event follow up. This includes shipping, transportation, data cleansing, archiving, and maintenance of all assets.
  professionals, and varies from security-centric to Cisco corporate-wide events.
• Collaborate with an in-house team of fellow event managers and strategists, as well as external contractors and sometimes event agency partners.
• Partner with marketing leaders across Security & Infrastructure team, including teams responsible for Marketing Operations, Product Marketing, Growth Marketing, Account-Based Marketing, Content, Design, and Advocacy, to implement seamless event experiences tied to core product launches.
• Define and handle logistical aspects of Cisco's event presence, including booth design, catering, entertainment, transportation, invitations, speaker arrangements, equipment, promotional items, and printed materials (and more!)
• Drive research, information gathering, and contract negotiations for event services as needed and regular communication with cross-functional teams to ensure alignment and information flow.
• Assist in the preparation of reports, which help to evaluate team effectiveness, event size and attendance
• Ensure that event activities follow legal, insurance, sustainability, health, and safety regulations.
• Measure the efficiency of events via post-mortem activities, working with MOPs team to assess lead results, and build/provide follow-up decks
• Supervise competitive activities and stay informed about industry event trends.
• Innovate within the events space, e.g. adoption of new AI technologies to improve event experiences.
• Able to communicate optimally and expertly with internal and external parties.
• Responsible for field event planning and logistics, from initial planning to on-site event management and post event follow up. This includes shipping, transportation, data cleansing, archiving, and maintenance of all assets.
• Create email and landing page marketing promotions and programs within Marketo - segment, distribution lists
• Serve as liaison with vendors on event-related matters.
• Hands-on Experience Salesforce.com management- including daily data cleansing, create target reports, create campaigns in SFDC, closed/won opportunity data capture/cleanse, and campaign tracking.