Event Lead - Marketing
Company
Cisco Security is a globally trusted leader in cybersecurity delivering solutions that protect customers' networks, identities, applications, and data. Our mission is to simplify security, enable trust, and empower organizations to defend against evolving threats. We are looking for an EMEA Marketing Manager who can elevate our messaging, strengthen demand generation, and ensure strong presence at major industry events and executive forums.
Role Overview
As an Events and Marketing Manager at Cisco Security, you will be responsible for planning and executing Security marketing programs that drive brand awareness, demand generation, and customer engagement across EMEA. You will work cross-functionally with the product, sales and field marketing teams to ensure that our go-to-market strategies are efficient, innovative, and measurable. A key part of the role involves the planning and execution of high-profile events such as trade shows and advisory boards.
Your Responsibilities:
- Plan, manage, and execute Security trade shows, conferences, and key customer-facing events (including Cisco's owned events), ensuring exceptional delivery
- Oversee all event logistics, including venue sourcing, transportation, catering, AV, and staffing, booth design, sponsorships, executive speaking slots
- Working closely with the internal teams on lead capture, and follow-up, as well as ensuring consistency of brand voice and messaging across all channels
- Manage and oversee budget, ensure efficient spending, and report ROI.
- Ensure seamless on-site delivery and problem-solving during events.
- Conduct post-event evaluations, gather feedback, and implement improvements for future success.
- Work closely with our Global teams including sales, product marketing, engineering, partner teams, and the field to ensure alignment in strategy and execution.
- Manage external agencies or vendors as needed.
- Knowledge and Experience of using software such as AirTable, Salesforce, IOPS.
Required Qualifications & Skills
- Proven experience in event management. 8+ years in B2B technology marketing roles, with proven success in launching products / solutions, demand generation, events and tradeshow management
- Bachelor's degree in marketing, Business, Communications, or related field.
- Strong experience leading or managing large trade shows and executive level events (including strategy, logistics, budgeting, speaking engagements, etc.).
- Excellent written & verbal communication skills
- Analytical mindset: comfortable with data, KPIs, ROI, A/B testing, digital metrics.
- Cross-functional collaboration: able to navigate matrixed organizations and work with stakeholders at all levels including leadership.
- Strong project management skills: able to juggle multiple initiatives and deliver to tight deadlines.
- Tech-savvy: familiarity with marketing automation tools, digital marketing channels, CRM systems, content management, and event technologies.
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Perks and Benefits
Health and Wellness
- Health Insurance
- Life Insurance
- HSA
- Short-Term Disability
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- On-site/Nearby Childcare
Work Flexibility
Office Life and Perks
- Commuter Benefits Program
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Sabbatical
Financial and Retirement
- 401(K)
- Relocation Assistance
Professional Development
- Learning and Development Stipend
Diversity and Inclusion
- Employee Resource Groups (ERG)