Content Analyst

About Infosys:

Infosys is a global leader in next-generation digital services and consulting. We enable clients in 56+ countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Visit www.infosys.com to see how Infosys (NYSE: INFY) can help your enterprise navigate your next.

Location:
HongKong

We are seeking a Content Sentiment Analyst to support a financial services client through a rebranding initiative and the development of a structured, scalable content library. This role focuses on evaluating, interpreting, and guiding content sentiment across channels to ensure alignment with brand positioning, customer expectations, and regulatory standards, with a strong emphasis on Chinese digital and social platforms.

Key Responsibilities

• Analyze and evaluate sentiment, tone, and emotional impact of financial services content across digital and social touchpoints
  

• Monitor and assess sentiment trends on local social media and content platforms (e.g. WeChat, Weibo, Xiaohongshu, Douyin)
  

• Use social listening and sentiment analysis tools to track brand perception, customer reactions, and emerging topics
  

• Define sentiment guidelines and frameworks aligned with brand strategy, customer trust, and regulatory expectations
  

• Assess how language choices influence perception, confidence, and engagement in FS communications
  

• Partner with copywriters, translators, UX designers, and brand teams to shape appropriate sentiment across user journeys (e.g. onboarding, education, disclosures, service)
  

• Review existing and proposed content to identify sentiment gaps, risks, or inconsistencies
  

• Build and maintain dashboards and regular sentiment reports to communicate insights clearly to internal teams and client stakeholders
  

• Translate quantitative and qualitative sentiment findings into clear, actionable recommendations
  

• Support structured content development by tagging, classifying, or scoring content sentiment where applicable
  

• Participate in stakeholder reviews and workshops to align on tone, sentiment intent, and user impact
  

• Ensure sentiment consistency across languages, markets, and channels when working with bilingual or multilingual content
  

Requirements

• 5-8+ years of experience in content analysis, sentiment analysis, content strategy, or UX-related roles, preferably within financial services or regulated industries

• Strong understanding of sentiment analysis principles, tone evaluation, and audience perception in written content
  

• Must be familiar with Chinese social media platforms and content ecosystems (e.g. WeChat, Weibo, Xiaohongshu, Douyin)
  

• Hands-on experience with social listening and sentiment analysis tools, such as Brandwatch, Meltwater, Talkwalker, Sprinklr, or equivalent platforms
  

• Experience creating and managing dashboards and reports using tools such as Power BI, Tableau, Looker, or similar analytics solutions
  

• Proven ability to synthesize data into clear insights and present findings confidently to senior stakeholders
  

• Strong understanding of financial services communication standards, customer expectations, and risk-sensitive environments
  

• Excellent command of both English and Chinese with the ability to assess sentiment and nuance across languages and cross team collaborations
  

• Comfortable working with structured content models, content frameworks, or large-scale content libraries
  

• Strong analytical mindset with high attention to detail and consistency
  

• Ability to collaborate cross-functionally and communicate insights effectively
  

• Portfolio or case examples demonstrating sentiment analysis, reporting, and measurable impact on user experience or brand perception
  

EEO Statement:

At Infosys, we recognize that everyone has individual requirements. If you are a person with disability, illness, or injury and require adjustments to the recruitment and selection process, please contact our Recruitment team for adjustment either via the following email Infosys_ta@infosys.com or call 1-866-472-0935. Alternatively, you can include your preferred method of communication in email, and someone will be in touch.

Please note in order to protect the interest of all parties involved in the recruitment process, Infosys does not accept any unsolicited resumes from third-party vendors. In the absence of a signed agreement, any submission will be deemed as non-binding and Infosys explicitly reserves the right to pursue and hire the submitted profile. All recruitment activity must be coordinated through the Talent Acquisition department.

"All aspects of employment at Infosys are based on merit, competence and performance. We are committed to embracing diversity and creating an inclusive environment for all employees. Infosys is proud to be an equal opportunity employer."

Client-provided location(s): Hong Kong

Job ID: Infosys-147123BR

Employment Type: OTHER

Posted: 2026-04-22T18:44:02