Consultant - Salesforce Marketing Cloud BA
About Us
Infosys is a global leader in next-generation digital services and consulting. We enable clients in 56+ countries to navigate their digital transformation. With over three decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.
Infosys has been recognized as a Top Employer across APAC - contributing to our sixth consecutive year of global certification. As an AI-first organization, we empower our people to work on next-generation technologies, continuously learn, and create impact at scale-supported by a culture rooted in care, inclusion, and excellence.
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Visit www.infosys.com to see how Infosys (NYSE: INFY) can help your enterprise navigate your next.
Consultant - Salesforce Marketing Cloud Business Analyst
About Your Team
You will be part of the Infosys Salesforce Practice, working with global clients on digital marketing and customer engagement transformation initiatives. The team collaborates closely across business, technology, and design to deliver scalable and outcome-driven Salesforce solutions.
Your Role
As a Salesforce Marketing Cloud Business Analyst, you will support enterprise digital marketing programs by translating business and marketing requirements into scalable Salesforce Marketing Cloud solutions. You will act as a functional liaison between client stakeholders and Infosys delivery teams to ensure successful implementation and adoption.
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Your Key Responsibilities
- Engage with client business and marketing stakeholders to understand campaign, personalization, and customer engagement needs
- Elicit, analyze, and document business requirements; translate them into functional specifications, user stories, and acceptance criteria
- Define and document end-to-end customer journeys and campaign workflows using Salesforce Marketing Cloud
- Act as a functional bridge between client teams and Infosys technical teams
- Support solution design across:
- Journey Builder
- Email Studio
- Automation Studio
- Contact Builder
- Mobile Studio
- Drive UAT planning, coordination, defect triaging, and business sign-off
- Ensure adherence to Infosys delivery standards, data privacy, consent management, and compliance requirements
- Support go-live activities, post-production stabilization, and continuous optimization initiatives
Required Qualifications
- 5+ years of experience as a Business Analyst in CRM, Digital Marketing, or Salesforce programs
- Strong functional expertise in Salesforce Marketing Cloud
- Solid understanding of customer segmentation, campaign orchestration, and personalization strategies
- Experience working in Agile delivery models with distributed teams
- Strong documentation, communication, and stakeholder management skills
- Bilingual - English and Japanese
Preferred Qualifications
- Salesforce Marketing Cloud Consultant or Administrator certification
- Exposure to Salesforce Data Cloud or Sales / Service Cloud
- Experience working on large-scale transformation programs
Infosys is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.
At Infosys, we recognize that everyone has individual requirements. If you are a person with disability, illness or injury and require adjustments to the recruitment and selection process, please contact our Recruitment team for adjustment only on Infosys_ta@infosys.com or include your preferred method of communication in email and someone will be in touch.
Please note in order to protect the interest of all parties involved in the recruitment process, Infosys does not accept any unsolicited resumes from third party vendors. In the absence of a signed agreement, any submission will be deemed as non-binding and Infosys explicitly reserves the right to pursue and hire the submitted profile. All recruitment activity must be coordinated through the Talent Acquisition department.
"All aspects of employment at Infosys are based on merit, competence and performance. We are committed to embracing diversity and creating an inclusive environment for all employees. Infosys is proud to be an equal opportunity employer.".
Perks and Benefits
Health and Wellness
- Health Insurance
- Life Insurance
- HSA
- Short-Term Disability
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- On-site/Nearby Childcare
Work Flexibility
Office Life and Perks
- Commuter Benefits Program
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Sabbatical
Financial and Retirement
- 401(K)
- Relocation Assistance
Professional Development
- Learning and Development Stipend
Diversity and Inclusion
- Employee Resource Groups (ERG)