Senior Technical Product Marketing Manager II

Introduction

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Your role and responsibilities

About the Team The HashiCorp Portfolio and Platform Product Marketing Group at IBM is responsible for defining and communicating the value of our commercial offerings across multiple products and use cases. We translate complex technical capabilities into compelling narratives that resonate with technical decision makers, influencers, and practitioners. We build trusted relationships with our customers, enable internal field teams, and elevate HashiCorp's presence across campaigns, content, events, and digital experiences.

About the Role We are looking for a hands-on, technically curious, and creative Technical Product Marketing Manager (PMM) who brings a deep appreciation for both product and storytelling. You will work across teams to create high-impact product narratives, memorable event demos, and differentiated content that showcases how HashiCorp helps organizations innovate faster, more securely, and more efficiently.

This role is ideal for someone who loves translating technical value into compelling experiences, thrives on stage and in front of customers, and is energized by connecting product capabilities to business value. You'll support our go-to-market motion with new stories and messages delivered through various assets that highlight how our commercial products unlock accelerated and secure innovation that delivers operational excellence.

Key Responsibilities

• Collaborate with product management, engineering, and solutions marketing teams to deeply understand product capabilities and roadmap.
• Create and deliver technical, demo-rich experiences that support sellers, major events (e.g., HashiConf, AWS re:Invent, Microsoft Ignite), keynotes, and launches.
• Craft compelling technical narratives that align with HashiCorp's value pillars (accelerate innovation, strengthen security, and optimize operations & ROI).
• Partner with campaigns and content teams to produce engaging product demos, blogs, videos, and web content.
• Act as a public evangelist and storyteller-supporting keynote presentations, webinars, and other digital experiences.
• Build scalable demo assets and content that can be reused by field teams, partners, and in self-service channels.
• Serve as a trusted voice for technical customers by helping translate feedback into messaging and product direction.

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

• 5+ years in product marketing, developer advocacy, solutions engineering, or related technical marketing roles.
• Experience building and presenting product demos for technical audiences in a B2B enterprise setting.
• Strong storytelling skills and an ability to communicate clearly across different technical and business personas.
• Creativity and comfort building technical narratives that span cloud infrastructure, security, and/or ENT enabling developer tools.
• Excellent presentation and writing skills and confidence representing the company at events, with customers, and online.
• Demonstrated ability to collaborate across product, engineering, campaigns, sales, and enablement teams.
• Proficiency with Office 365 tools, especially PowerPoint, and ability to craft compelling visual narratives and quality executive-ready presentations.
• Proficiency with creating video narratives, storyboards, and leveraging video creation software to support both internal and external viewers.

Preferred technical and professional experience

• Hands-on experience with infrastructure-as-code, security automation, cloud platforms, or HashiCorp tools.
• Familiarity with developer workflows and CI/CD pipelines.
• Experience with ENT SaaS, Cloud Technologies, and CSPs
• A passion for technology and helping organizations mature and accelerate their operational and innovation capabilities by moving from individual tools to integrated solutions that empower users and platform teams while driving business growth.

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Client-provided location(s): Abilene, TX

Job ID: IBM-76808

Employment Type: OTHER

Posted: 2025-12-05T18:57:58