Product Management Lead - API Management and iPaaS Market and Competitive Intelligence

Introduction

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions.

We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes.

IBM's product and technology landscape includes Research, Software, and Infrastructure. Entering this domain positions you at the heart of IBM, where growth and innovation thrive.

Your role and responsibilities

IBM is seeking a Market Intelligence Product Manager to help shape IBM's market point of view, strengthen competitive differentiation, and translate market, analyst, customer, and field insights into clear product and go-to-market actions. This role operates at the intersection of Product Management, Strategy, Analyst Relations, and Sales Enablement, and plays a critical role in guiding roadmap decisions, positioning, pricing, and GTM execution.

Market & Competitive Intelligence

• Own continuous market intelligence across iPaaS, API Management, Event-Driven Architectures, B2B Integration, Managed File Transfer, and AI-powered integration.
• Track competitor strategies, offerings, pricing, GTM motions, and M&A activity; identify strengths, gaps, and market risks.
• Develop and maintain competitive battlecards, win/loss analyses, and objection-handling guidance for sellers and partners.
• Identify early signals of market shifts, emerging use cases, and disruptive trends.

Customer, Partner & Field Insights

• Systematically gather and analyze insights from customers, prospects, sellers, partners, and GSIs.
• Analyze win/loss data, deal reviews, trials, and field feedback to inform positioning and roadmap decisions.
• Ensure insights are weighted appropriately by persona (economic buyers, influencers, practitioners).

Strategy, Positioning & GTM Enablement

• Shape market-facing narratives and differentiated positioning for IBM webMethods Hybrid Integration.
• Influence pricing, packaging, and tiering decisions using market-backed insights.
• Partner with Outbound PM and Product Marketing teams to deliver high-impact GTM assets, including messaging frameworks, POVs, pitch decks, FAQs, and sales plays.
• Enable sales and partners with crisp, credible, and confident market intelligence.

AI & Agentic AI Focus

• Closely track and formulate a Market PoV on AI/Agentic AI narratives that are evolving in the Market.
• Collaborate and contribute to IBM's market POV on AI-enabled integration, AI gateways, agent orchestration, and secure AI consumption.
• Track competitor claims and capabilities related to GenAI and Agentic AI, separating substance from hype.

Analyst & Industry Engagement

• Partner with Analyst Relations to support Gartner, Forrester, IDC, and other industry analyst engagements.
• Contribute to MQs, Waves, Critical Capabilities, and market share submissions with fact-based, differentiated inputs.
• Synthesize analyst feedback into actionable insights for Product, PMM, and GTM teams.
• Track analyst narratives and proactively influence IBM's positioning.

Required education

Bachelor's Degree

Preferred education

None

Required technical and professional expertise

• Proven track record of success in Product Management, GTM Product Management, or Product Marketing within enterprise B2B software
• Strong understanding of integration platforms, APIs, EDA, B2B integration, MFT, and hybrid/cloud architectures.
• Working knowledge of AI, GenAI, and emerging Agentic AI concepts and their enterprise impact.
• Proven ability to synthesize complex market data into clear insights and recommendations.
• Strong written and verbal communication skills with executive-level presence.

Preferred technical and professional experience

• Strong Background in enterprise integration, middleware, or SaaS platforms
• Experience working with or supporting analyst firms (Gartner, Forrester, IDC).
• Experience influencing pricing, packaging, or GTM strategy.
• Familiarity with global sales and partner ecosystems.

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Client-provided location(s): Lowell, MA

Job ID: IBM-85297

Employment Type: OTHER

Posted: 2026-01-13T18:53:25