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Partner Marketing Specialist

1 week ago Bangalore, India

Introduction

Apptio an IBM Company, is the leading provider of cloud-based Technology Business Management (TBM) software that helps technology and financial leaders make strategic decisions as they plan, analyze, and optimize technology investments.Apptio fuels digital transformation using business analytics to provide facts and insights about technology cost, value and quality, so leaders can make faster, data-driven decisions.

Your role and responsibilities

Support the creation and execution of partner marketing campaigns, including webinars, events, and joint demand generation initiatives.

Collaborate closely with partners and cross-functional internal teams (Sales, Marketing Operations, Field Marketing, and Creative) to align on shared objectives and deliverables.

Work with internal teams and key stakeholders to ensure consistent messaging and seamless campaign execution across regions.

Demonstrate a strong overview of Marketo and Salesforce.

Manage purchase orders (POs) and contracts across the APAC region.

Lead the planning, project management, and execution of third-party events.

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Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• 4 years of experience in B2B marketing

• Partner marketing experience

• Must have a track record of working on demand gen activities

• Strong understanding and experience with marketing program development

• Ability to work independently and in a team environment

Preferred technical and professional experience

• Strong understanding of the typical partner landscape

• Marketing program management and multi-channel campaign execution

• Relationship building, stakeholder management and cross team collaboration

• Excellent written and verbal communication and presentation skills

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.

Client-provided location(s): Bangalore, India
Job ID: IBM-82381
Employment Type: OTHER
Posted: 2026-01-06T18:55:39

Perks and Benefits

  • Health and Wellness

    • Parental Benefits

      • Work Flexibility

        • Office Life and Perks

          • Vacation and Time Off

            • Financial and Retirement

              • Professional Development

                • Diversity and Inclusion

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