Partner and Field Marketing Specialist - HashiCorp
Introduction
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your role and responsibilities
HashiCorp, an IBM Company, is seeking a Partner and Field Marketing Specialist to plan and execute campaigns with our most strategic partners. This is a highly cross-functional role at the center of our Revenue Marketing team reporting directly to the Team Manager and works closely with Field Marketing, Sales, Tech Alliances, and Product Marketing (PMM). You will drive growth by planning and executing repeatable marketing programs in collaboration with field marketing and our most strategic partners, actively enabling our partners to evangelize HashiCorp solutions, and integrating partners into HashiCorp and IBM customer events. Your work directly amplifies our brand and drives business impact through the ecosystem. The ideal candidate is capable of owning the full lifecycle of campaign execution, from planning through measurement.
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* Plan and execute marketing campaigns, programs and events with partners across AMER.
* Align closely with the Field Marketing team on pipeline goals and regional sales priorities, helping to create more active sales opportunities, accelerate deal progression and improve conversion rates through campaigns.
* Plan, manage, and execute 3rd party event sponsorships end-to-end, including all contracts, vendor negotiations, budget management, booth logistics, onsite execution, internal staffing, and all elements that go into event and conference sponsorships.
* Collaborate with Field Marketing, Tech Alliances, Product Marketing, Revenue Marketing teams for planning and ensure they align with Hashicorp's broader business goals.
* Develop and cultivate relationships with key marketing contacts among strategic partners. Understand their business strategies and priorities to design mutually beneficial co-marketing campaigns.
* Empower partners to effectively promote HashiCorp solutions both internally and to their customer base by clearly articulating HashiCorp's value.
* Manage contracts with vendors and invoice payments with Accounts Payable
* Design registration pages and event communications, and coordinate social promotion campaigns.
* Track and report on key metrics including campaign performance, lead generation, pipeline contribution, and ROI.
Required education
High School Diploma/GED
Preferred education
Bachelor's Degree
Required technical and professional expertise
* 2-3 years of field or partner marketing experience, ideally in B2B software or technology
* Experience working with partners and a broad understanding of the partner ecosystem.
* Experience with tools such as Salesforce, Zoom, Asana, Marketo, Outreach, G-Suite, Microsoft products and SplashThat or similar is a plus
* Familiarity with HashiCorp tools or other open-source developer tools.
* Willing to attend C-level executive dinners to chatting with practitioners at conferences
Preferred technical and professional experience
* Ability to work closely with a distributed team and collaborate closely across geographically dispersed teams
* Outstanding interpersonal skills and comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences
* Proactive and solution-oriented, able to anticipate challenges and offer creative solutions to drive campaigns forward, even in fast-paced or ambiguous environments.
ABOUT BUSINESS UNIT
IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
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ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
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