MarTech Strategy Specialist

Introduction

The Marketing, Communications and CSR Operations and Transformation (MCC O&T) serves as the operational backbone for MCC, enabling teams to do their best work and deliver business outcomes. We accelerate productivity through automation, measurement, and transparency. We bring together the missions of engagement, governance, insights, investments, learning, operations, and transformation.

Your role and responsibilities

We're seeking a dynamic and detail-oriented professional to join our Marketing Technology (MarTech) Strategy team. This role is ideal for someone who thrives at the intersection of marketing, technology, and operations and brings strategic thinking, technical acumen, and cross-functional collaboration skills to the table.

As a key contributor, you'll support the execution of MarTech initiatives by coordinating projects, documenting systems architecture, and assisting in platform adoption efforts. You'll work closely with the MarTech Strategy Lead to evaluate business needs, identify capability gaps, and ensure alignment with broader organizational goals. Your role will also involve supporting data integration efforts, enabling change management communications, and staying ahead of emerging MarTech trends to inform strategic recommendations.

This role is ideal for someone who has solid foundational MarTech experience and is eager to influence how marketing technologies are leveraged across the enterprise, helping teams streamline workflows, enhance automation, and drive meaningful engagement through smarter tools and processes.

Required education

Bachelor's Degree

Required technical and professional expertise

• 3+ years of experience in marketing operations with direct influence on marketing technology.
• Knowledge of digital marketing tactics and systems in a democratized B2B organization.
• Strong technical acumen with familiarity in marketing technology tools and platforms (e.g., Marketo, Workfront, AEP, AJO, AEM, Knak, Webinar/Event Platforms).
• Experience designing and building complex workflows with an AI first approach.

Preferred technical and professional experience

• Experience in enterprise environments with multiple stakeholders and diverse capability needs.
• Strong organizational and communication skills with ability to work independently while also thriving in cross-functional team environments.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Client-provided location(s): São Paulo, Brazil

Job ID: IBM-73053

Employment Type: OTHER

Posted: 2025-12-10T18:54:34