Group Manager- Digital marketing operations

Function Introduction:

Our clients see us as experts in Marketing Transformation as they navigate through the competing imperatives of the CMO. We seek candidates who have demonstrated leadership in digital marketing operations and social media strategy underpinned by a metrics-driven mindset with an eye for creativity. This is a critical role blending advisory and operations to drive thought leadership, innovation, and consistency in marketing operations service delivery for clients IBM supports in the managed services model. Additional responsibilities will include supporting business development and establishing and managing client service delivery.

Your role and responsibilities

• Collaborate with clients to translate a marketing objective into digital marketing initiatives, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

• Collaborate with client stakeholders across the business to design campaign journeys including selection criteria channel mix marketing proposition and reporting requirements for each campaign within the journey or life cycle.

• Provide best practice recommendations on creative execution of marketing automation activity to ensure activity is on brand and meets organizational objectives.

• Collaborate with Client Service Delivery teams to ensure that Direct Marketing methodologies are adhered to throughout the campaign management lifecycle.

• Establish quality and control procedures for marketing operations for efficient and effective campaign delivery.

• Guide Client Service Delivery teams in performing wrap-up analysis reporting, pulling in various sets of performance data and metrics to help tell a story to the client about how the campaign performed and help recommend best practices for future campaigns.

• Leveraging campaign analytics, guide Client Service Delivery teams to identify new campaign ideas or areas of improvement for existing campaigns.

• Identify and implement continuous improvement and optimisation programs for operational processes.

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• Overall experience of 15+ years in designing/managing marketing campaigns leveraging SFMC, Adobe Campaign or Unica with at least 5+ years of experience in managing digital campaigns for large, complex clients with proficiency in measurement and operations.

• Minimum 2 years of experience in the capacity of functional consultant advising and implementing marketing platform migration (e.g., Unica to Adobe Campaign, Acoustic to SFMC etc.).

• Strong experience in shaping and driving engagements and ability to lead project teams.

• Familiarity with consent and regulatory/data privacy principles from a marketing and sales standpoint.

• Thorough knowledge of industry-leading marketing automation systems such as - Pardot, and Marketo among others.

• Knowledge of Customer Communications Management platforms like OpenText, and SmartComms among others.

• Strong knowledge of Relational Database and Schema Designing and proficient in PL/SQL and T-SQL. Good understanding of HTML, Javascript and Rest APIs.

Preferred technical and professional experience

• Certified in Salesforce Marketing Cloud/Pardot OR Adobe Campaign/Marketo.

• Experience in building storyboards for client presentations, developing deep analyses that have quantitative and qualitative value using financial tooling such as process mining and benchmark databases and defending points of view to business leaders and team members.

• Mental curiosity to question, research, clearly define problems, and work out innovative solutions, with a strong bias for action.

ABOUT BUSINESS UNIT

IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.

Client-provided location(s): Bangalore, India

Job ID: IBM-52235

Employment Type: OTHER

Posted: 2025-08-14T18:50:58