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Entry-Level Product Marketing Manager - IT & Cloud Financial Management Portfolio

Yesterday Bellevue, WA

Introduction

IBM is a global leader in hybrid cloud, AI, and enterprise transformation. Our technology empowers clients to modernize their operations, optimize spend, and make data-driven decisions. Within IBM's Automation and FinOps-focused offerings, our IT Financial Management (ITFM) and Cloud Financial Management (CFM) solutions help organizations gain visibility into technology investments, manage cloud costs, and maximize the value of digital transformation.

Your role and responsibilities

As an entry-level Product Marketing Manager for IBM's ITFM and Cloud Financial Management portfolio, you will help define how IBM brings cost optimization and financial governance capabilities to market. You'll partner closely with product teams, TBM and FinOps experts, sales and enablement to craft messaging that demonstrates how IBM empowers organizations to understand, control, and optimize their IT and cloud spend. This role is ideal for early-career professionals who want to combine an interest in technology, finance, and storytelling to support a rapidly growing, high-impact market segment.

What You'll Do - Product Positioning & Messaging

  • Develop and refine messaging that communicates the value of IBM's ITFM and CFM solutions, including cost transparency, budgeting, forecasting, chargeback/showback, and cloud cost optimization.
  • Translate financial management concepts and technical capabilities into compelling, business-focused narratives for IT, finance, and FinOps audiences. Go-to-Market (GTM) Execution
  • Support GTM plans for product releases and roadmap updates across the FinOps and IT spend optimization portfolios.
  • Collaborate with product management, sales, and digital marketing to deliver launch assets, competitive guidance, and customer-ready content. Market & Customer Insights
  • Conduct research on FinOps trends, cloud cost management tools, IT budgeting processes, and competitor offerings
  • Assist in synthesizing analyst reports, customer interviews, and usage data to inform positioning and identify whitespace opportunities.

Sales & Partner Enablement

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  • Develop sales tools such as pitch decks, value calculators, product one-pagers, competitive battlecards, and objection-handling guides.
  • Participate in internal enablement sessions to help sellers and partners articulate IBM's value in the ITFM and CFM markets.

Content Development

  • Create content that demonstrates thought leadership in FinOps and IT cost optimization, including blog articles, customer stories, web content, and event messaging.
  • Support webinar scripts, demos, and conference content that showcases IBM's expertise in cloud cost governance.

Who You Are

  • A strong communicator who can simplify complex technical and financial concepts.
  • Curious about FinOps, cloud economics, IT budgeting, and how enterprises manage technology investments.
  • Comfortable working cross-functionally and contributing to multiple initiatives simultaneously.
  • Eager to learn about hybrid cloud, automation, and financial management tooling.

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

  • Bachelor's degree in Marketing, Business, Finance, Communications, Information Systems, or
    a related field.
  • Strong written and verbal communication skills.
  • Foundational understanding of marketing principles.
  • Interest in cloud computing, enterprise IT, financial operations, or cost optimization.
  • Ability to conduct basic competitive and market analysis.
  • Strong written and verbal communication skills.
  • Foundational understanding of marketing principles.
  • Interest in cloud computing, enterprise IT, financial operations, or cost optimization.
  • Ability to conduct basic competitive and market analysis.

Preferred technical and professional experience

  • Exposure to FinOps concepts, IT cost management, or cloud platforms (AWS, Azure, IBM
    Cloud, Google Cloud, etc.).
  • Experience (internship or academic) in B2B technology, SaaS, financial analysis, or product
    marketing.
  • Ability to analyze spend data or dashboards using Excel, Google Sheets, or analytics tools.
  • Familiarity with project management or GTM content development tools (e.g., Monday,
    Confluence, Asana).

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Client-provided location(s): Bellevue, WA
Job ID: IBM-79688
Employment Type: OTHER
Posted: 2025-12-06T18:55:44

Perks and Benefits

  • Health and Wellness

    • Parental Benefits

      • Work Flexibility

        • Office Life and Perks

          • Vacation and Time Off

            • Financial and Retirement

              • Professional Development

                • Diversity and Inclusion

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