Digital Field and Partner Marketing Specialist

You will be the primary driver of digital pipeline generation for the region. You will own campaign execution-from speaker and partner coordination, audience segmentation, promotion, and performance measurement. Your work will directly amplify our brand, increase regional demand, and drive measurable business impact through digital programs.

Key Responsibilities

Digital Campaign Planning & Execution

• Plan, and execute a high volume of digital marketing campaigns (e.g., webinars, virtual workshops, digital series) to drive regional lead generation and pipeline contribution across AMER.
• Align closely with the Partner Marketing and Field Marketing teams on pipeline goals and regional sales priorities, focusing on creating new active sales opportunities, accelerating deal progression, and improving conversion rates through digital programs.
• Manage the end-to-end execution of virtual events and digital programs, including landing page creation, email communication flows, social promotion coordination, content upload, and follow-up strategy.
• Collaborate with Growth Marketing and Field Marketing to ensure digital assets and messaging are compelling, technically accurate, and aligned with HashiCorp's broader business goals and core messaging.

Digital Operations & Measurement

• Own the technical setup and execution of digital campaigns, utilizing marketing automation (Marketo) and CRM (Salesforce) to ensure proper lead routing, tracking, and segmentation.
• Design and build registration pages, email communications, and coordinate targeted social promotion campaigns to maximize digital program attendance and engagement.
• Track, analyze, and report on key digital metrics including campaign performance, lead generation, pipeline contribution, and ROI, providing clear insights and recommendations for optimization.

Stakeholder Collaboration & Field Enablement

• Coordinate directly with regional Sales and Field Marketing teams to ensure they are fully enabled on upcoming digital programs, providing them with necessary assets for outreach and follow-up.
• Maintain a pulse on regional market needs and performance, proactively recommending new digital strategies or campaign adjustments to meet changing demands.

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

• 2-3 years of experience in Field Marketing or Demand Generation, ideally in B2B software or technology with a proven focus on digital channel execution.
• Demonstrated experience owning the execution of digital programs.
• Strong familiarity and hands-on experience with key marketing technologies such as Salesforce (or similar CRM), Marketo (or similar marketing automation), SplashThat (or similar event management), and G-Suite.
• Familiarity with HashiCorp tools or other open-source developer/cloud infrastructure tools is a plus.
• Demonstrated ability to take ownership, manage complex projects, and follow through on all program deliverables independently.

Preferred technical and professional experience

None

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Client-provided location(s): San Jose, CA

Job ID: IBM-80287

Employment Type: OTHER

Posted: 2025-12-10T18:54:40