Demo Automation Specialist

Introduction

We're looking for a Demo Automation Specialist to manage and scale our interactive demo environment, streamline creation workflows, and support teams across IBM in building high-quality, reusable demo experiences. In this role, you'll partner with SMEs, sellers, and product teams to define processes, guide demo creators, and ensure demos meet IBM design and technical standards. You'll play a key part in driving demo automation, improving field readiness, and elevating the overall client experience.

Your role and responsibilities

• Lead day-to-day management of our demo automation platforms, including governance, configuration, and optimization of the Navattic environment.
• Serve as the primary point of contact for demo creators and consumers, providing guidance on best practices, brand alignment, and technical standards.
• Build and maintain repeatable processes for demo intake, creation, review, publication, and lifecycle management to ensure consistency and quality.
• Partner with SMEs, Offering Managers, Sellers, TechZone teams, and field specialists to turn complex product capabilities into clear, reusable interactive demos.
• Oversee demo metadata, tagging, analytics, and usage insights to support ISC alignment and strategic prioritization.
• Drive continuous improvement by documenting workflows, refining templates, and enabling teams through office hours, enablement sessions, and how-to content.
• Ensure demos adhere to IBM design, architecture, and governance standards, including security, data handling, and accessibility guidelines.
• Collaborate with the Experience Engineering/Content Studio team to integrate demos into briefing packages, One Madison activations, trade show content, and field-ready experiences.
• Identify opportunities to automate demo-building workflows, increase scalability, and reduce manual effort for internal teams.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• Familiarity with interactive demo platforms and basic web/Cloud concepts (e.g., GitHub, HTML/CSS, APIs, cloud environments).
• Ability to translate technical features into clear, compelling demo flows.
• Strong communication and stakeholder-management skills.
• Proven ability to build processes, documentation, and repeatable frameworks.
• Comfortable managing multiple demo requests, timelines, and cross-team dependencies.
• Experience with IBM design or TechZone environments is a plus.

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company's Global Markets organization is a strategic sales business unit that manages IBM's global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients' growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

US Citizenship Required.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

This position is eligible for participation in an IBM Sales Incentive plan. Actual incentive opportunity will be based on performance and the eligible Target Incentive, as addressed in the applicable plan, all of which is subject to change. The compensation range listed for this position is the IBM Reference Salary that is used when you are not actively participating in a sales plan. Your actual base pay plus incentive opportunity will be determined by the Incentive Plan assigned to you.

Client-provided location(s): Burlington, IA

Job ID: IBM-75378

Employment Type: OTHER

Posted: 2025-11-21T18:50:21