Creative Social Strategist

Introduction

Hiring manager and Recruiter should collaborate to create the relevant verbiage.

Your role and responsibilities

IBM is in search of a Creative Social Strategist to oversee the building and evolution of IBM's presence across all social platforms. This is inclusive of business priorities, culture, products, and storytelling to elevate the umbrella of IBM brands.

As part of the Global Social Media & Influence team, you are responsible for translating our story across @IBM social channels - adapting per channel, audience, internal priorities, and culture. In this position, you will play a key role in building informed (by business, research, and culture) creative social strategies in partnership with teammates and cross-functional partners - you will be responsible to bring these ideas to life from brainstorm to production, execution, and measurement. You'll work in lockstep with in-house creative resources to bring your vision to life and provide feedback throughout the process.

Job Responsibilities Include

• Develop and implement social media strategies that align with the organization's marketing and communications objectives. This involves a deep understanding of key platform strengths and formats, researching audiences, building thoughtful strategies inclusive of big ideas and supporting tactics, pitching to leadership, and willing ideas to life.
• Be relentless in developing social first content, experimenting with new formats and tactics when appropriate, and continuing to find ways to uplevel content across IBM channels.
• Produce strategic shot lists and storyboards for on-the-ground content capture for events, conferences, and other opportunities. Roll up your sleeves and confidently direct and produce social first shoots alongside creative team members.
• Monitor and measure social media performance to understand the types of content that resonate with audiences across channels. Analyze the data and use it to optimize social strategy and content production over time.
• Develop strong relationships with key internal stakeholders and continuously educate them on social best practices to help deepen their understanding of the best use of social channels.
• Confidently manage internal and external stakeholders and hold tough conversations when needed in order to protect the use of IBM social channels.
• Stay up-to-date on social media trends and best practices across all key platforms (LinkedIn, Instagram, TikTok, Reddit). Be knowledgeable about emerging platforms and tools in order to provide feedback and adapt content while building tactical plans.
• Have a keen understanding of how to connect and translate business priorities to social channels through intentional storytelling.

• Provide confident feedback on creative and copy to internal creative resources throughout the creative process so assets are brought to life in a manner that you envisioned.
• Partner closely with the creative team during pivotal marquis brand moments and own the creative process from top-to-bottom, including briefing, project management, creative feedback, stakeholder management, and execution.

• 3+ years of relevant experience in social media, either in-house or at an agency.
• 2+ years of relevant experience in strategic and/or creative roles in social media.
• Experience leading creative brainstorms, pitching ideas to leadership, and executing them from start to finish.
• Strong experience working closely with creative teams.
• Experience building compelling social marketing strategies that are brand relevant.
• Outstanding communication and organizational skills.
• Demonstrated ability to juggle projects across multiple lines of business.
• Deep knowledge of the social media landscape from a brand POV and ability to advise accordingly.
• Experience managing cross-discipline stakeholders.