ASEAN Select Territory Demand Strategist (SMB Marketing, Demand Strategy) - Data & AI Software, Omnichannel & Digital Focus

Introduction

We are seeking a strategic, data-driven marketer to accelerate demand for our Data & AI software portfolio across ASEAN. This role will lead the design and execution of omnichannel demand strategies, working closely with sales, partners, and global teams to drive measurable pipeline growth.

Your role and responsibilities

Role Overview

This role is responsible for designing and executing omnichannel demand generation strategies that accelerate growth for the Data & AI software portfolio. The focus is on creating persona-based marketing journeys, optimizing the channel mix, managing key business stakeholders, and driving sales pipeline objectives across digital and partner routes.

Key Responsibilities:

• Strategy & Execution: Collaborate with global demand strategy teams to co-create marketing strategies and lead the execution of omnichannel campaigns tailored to Data & AI solutions, key products, and priority personas.
• Pipeline Growth: Drive marketing-sourced pipeline by achieving SQL (Sales Qualified Lead) targets through digital journeys, outbound account activation, and close collaboration with sales and partners.
• Stakeholder Engagement: Build strong relationships with internal business leaders and stakeholders, aligning marketing strategies with overall business objectives to maximize impact.
• Event Marketing: Support flagship Data & AI events by building integrated demand plans and follow-up strategies to maximize conversion.
• Lead Management: Manage the lead pass process by partnering with Digital Sales and channel partners to ensure high-quality leads are routed and converted efficiently.
• Subject Matter Expertise: Act as the marketing SME for the Data & AI brand/region. Provide partners with enablement on marketing strategy, campaign best practices, and the latest marketing assets.
• Focus Areas: Approximately 80% of efforts will be digital-demand focused, with 20% dedicated to event execution and post-event conversion strategies.

Key Performance Indicators (KPIs)

• Opportunity conversion to qualified pipeline
• Lead velocity and deal acceleration
• Contribution to new pipeline and revenue targets for Data & AI solutions
• Achievement of quarterly pipeline goals for assigned products, personas, and market segments

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Proven experience in B2B demand generation, digital marketing, or omnichannel campaign management, ideally within Data & AI or enterprise software.
• Strong business stakeholder management skills with the ability to translate marketing strategies into business outcomes
• Strong analytical skills with the ability to track, measure, and optimize pipeline performance
• Experience working with sales and partner ecosystems to accelerate demand
• Excellent communication and cross-functional collaboration skills
• A proactive, strategic thinker with a hands-on approach to execution

Preferred technical and professional experience

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OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Client-provided location(s): Kuala Lumpur, Malaysia

Job ID: IBM-72468

Employment Type: OTHER

Posted: 2025-11-19T18:51:04