Marketing Executive- Teravalis Master-planned Community

Dedicated to innovative placemaking, Howard Hughes Communities is the real estate platform of Howard Hughes Holdings Inc. (NYSE: HHH) and is recognized for its ongoing commitment to design excellence and to the cultural life of its communities. Building on that foundation, we foster a culture of curiosity that empowers every employee to shape their own story within our organization.

About the Role

Howard Hughes is seeking a Marketing Executive to lead the strategy and execution of both corporate and community marketing for Teravalis-one of the largest and most ambitious master-planned communities in the country.

This role is responsible for leading the Arizona marketing team and building a differentiated, premium brand, while driving qualified demand, lead conversion, and absorption. The VP will bring a data-driven, strategic approach to marketing, ensuring all efforts translate into measurable business outcomes.

• Define and lead the brand vision, positioning, and promise for both corporate and community platforms
  
• Establish clear brand pillars and oversee development of a comprehensive brand book
  
• Position Teravalis as a premium, high-amenity, aspirational community
  

• Develop and execute a long-term, data-driven marketing strategy aligned with business goals and clear target audience demographic profiles
  
• Responsible for creating an annual marketing plan to provide strategic guidance corporately, to the Arizona region team and for the homebuilders.
  
• Apply deep understanding of consumer behavior and decision-making in residential real estate
  
• Translate insights into strategies that improve conversion from awareness to purchase
  

• Own the full marketing funnel from awareness through conversion
  
• Drive high-quality lead generation across digital, experiential, and partnership channels
  
• Implement strategies to nurture long-lead buyers and improve conversion rates
  
• Align marketing performance directly with sales outcomes and absorption targets
  

• Create marketing programs that bring the community to life and drive onsite traffic, including compelling on-site experiential events that attract the target audience and showcase the distinct community brand position.
  
• Develop compelling narratives around vision, lifestyle, and early adopter appeal
  
• Ensure the customer experience aligns with the brand promise
  

• Lead a realtor engagement strategy to drive awareness and sales
  
• Partner with homebuilders to align marketing efforts and accelerate lot absorption
  
• Position Teravalis as a top-tier destination for builders and agents
  

• Align with Howard Hughes Communities corporate marketing initiatives and policies
  
• Elevate corporate brand through PR, communications, and thought leadership
  
• Build credibility and trust with partners, municipalities, and the broader market
  

• Lead and manage external agencies to ensure strategic alignment and performance accountability
  
• Ensure agency creative and content aligns with the community's unique brand positioning.
  
• Drive focus on outcomes over activity
  

• Oversee advanced digital marketing and media strategy, including use of AI-driven tools
  
• Continuously optimize marketing channels for efficiency, targeting, and engagement
  

• Set and manage the annual marketing budget to maintain maximum performance while staying within financial parameters.
  
• Establish and manage KPIs tied to business results (traffic, leads, conversion, sales)
  
• Drive a culture of discipline, accountability, and continuous optimization
  

• A clearly defined, differentiated Teravalis brand with strong market recognition
  
• Measurable improvement in qualified leads, traffic, and conversion rates
  
• Increased absorption pace and builder engagement
  
• A marketing organization that is strategic, disciplined, and performance-driven
  

• 12+ years of marketing leadership experience, preferably in master-planned communities, real estate, or related sectors
  
• Proven success in brand building, demand generation, and lead conversion
  
• Strong analytical mindset with ability to translate data into strategy
  
• Experience managing complex, long sales cycles
  
• Track record of leading high-performing teams and external partners
  
• Experience in homebuilding is a plus, but not required
  

• Competitive 401k plan
  
• Generous PTO policy
  
• Premium medical, dental, and vision coverage
  
• Voluntary benefits for unexpected life events
  
• Student loan assistance and stipends to assist with lifelong learning