Senior Sales Engineer - Automation & Communications, Grid Automation

Hitachi Energy is seeking a Senior Sales Engineer - Automation & Communications to drive sales growth for the Grid Automation business in Singapore. In this role, you will be responsible for promoting and selling Automation and Communication solutions, building long-term customer relationships, and supporting customers across the full sales lifecycle.

Working closely with customers, channel partners, distributors, and internal stakeholders, you will help deliver innovative solutions that support the evolving energy landscape while contributing to the growth of Hitachi Energy's Grid Automation portfolio.

Your Responsibilities

• Support and grow sales within Automation (Substation Protection & Control) and Communication solutions across Malaysia.
• Manage the full sales cycle including promotion activities, product homologation, distributor channel development, and direct sales to utility and industrial customers.
• Create value for customers and Hitachi Energy by ensuring successful outcomes for proposals, contracts, and commercial negotiations.
• Develop and execute sales plans using company tools and processes.
• Identify sales opportunities and maintain accurate records within CRM systems.
• Establish and maintain direct relationships with customers and key stakeholders.
• Lead customer discussions and contract negotiations.
• Ensure commercially competitive offerings aligned with market conditions and customer requirements.
• Support bid/no-bid decision processes and participate in project risk reviews.
• Collaborate with account management teams, bid and proposal teams, solution line specialists, and regional management.
• Uphold Hitachi Energy's commitment to Health, Safety and Environment (HSE) standards and promote a Zero Harm culture.

Your Background

• Bachelor's Degree, Diploma, Trade Qualification, or equivalent in Electrical Engineering or a related discipline.
• Minimum 10 years of sales experience.
• Experience within the electrical industry, particularly Utilities, Power Transmission & Distribution, or Power Systems projects.
• Experience in Substation Automation and Communication solutions would be a distinct advantage.
• Strong sales, customer engagement, and commercial negotiation skills.
• Ability to assess customer requirements and recommend suitable technical solutions.
• Proficiency in Microsoft Office, Microsoft Teams, Outlook, and SharePoint.
• Strong written and verbal communication skills in English.
• Ability to work effectively with multiple stakeholders across functions and regions.

More About Us
At Hitachi Energy, we are advancing a sustainable energy future for all. We bring together the world's greatest minds to help power utilities and industries adapt to changing energy demands through innovative technologies and digital solutions. Join us and be part of a team that is driving the transformation of the global energy sector.

Qualified individuals with disabilities may request reasonable accommodations during the application process.

Apply now

Current employees apply here

Client-provided location(s): Singapore

Job ID: Hitachi_Energy-JID3-223535

Employment Type: FULL_TIME

Posted: 2026-10-30T18:52:15