General Sales & Marketing Specialist Professional - French Speaker required

About the opportunity

• We are seeking an experienced Sales & Marketing Specialist Professional to drive business growth and strengthen our market presence across French-speaking African countries, with a strong focus on Grid Integration, High Voltage (HV) Substations, Power Quality Solutions, and Service offerings.

• The ideal candidate is a fluent French speaker with 10-15 years of proven sales and business development experience within the power transmission, grid infrastructure, utilities, or energy sectors. The successful candidate will possess strong commercial acumen, a solid technical understanding of electrical power systems, and an established network within Francophone Africa.

• This role combines strategic sales execution, market development, customer relationship management, and commercial leadership while serving as a recognized expert within the organization.

• Drive face-to-face and remote sales activities with new and existing customers across Francophone African markets.
• Identify customer needs and develop tailored solutions leveraging Grid Integration, HV Substations, Power Quality, and Service portfolios.
• Develop and maintain a robust sales pipeline to achieve and exceed annual order intake, revenue, and profitability targets.
• Lead commercial negotiations and manage complex sales opportunities from qualification through contract award.
• Build and strengthen long-term relationships with utilities, EPC contractors, consultants, industrial customers, and key stakeholders.
• Identify new business opportunities and develop strategies to increase market share across the assigned region.
• Contribute to strategic account planning and customer engagement initiatives.
• Support business strategy development and market expansion activities across Francophone Africa.

• Develop and execute market-specific sales and marketing strategies aligned with business objectives.
• Support product positioning, go-to-market initiatives, and brand development within Francophone Africa.
• Monitor market trends, customer requirements, investment plans, and competitor activities to identify growth opportunities.
• Represent the company at industry conferences, exhibitions, customer workshops, and business forums.
• Promote the company's value proposition and strengthen market visibility across the region.

• Provide high-quality customer support related to product information, quotations, pricing, delivery schedules, and issue resolution.
• Act as a trusted advisor to customers on technical and commercial matters related to electrical power and Grid Integration solutions.
• Collaborate closely with engineering, tendering, operations, project management, finance, and service teams to deliver customer-focused solutions.
• Ensure high levels of customer satisfaction and long-term business partnerships.
• Maintain effective relationships with key external stakeholders and industry influencers.

• Serve as a recognized sales and marketing expert within the Grid Integration, Power Quality Solutions, and Service business across Francophone Africa.
• Manage large and complex opportunities and business processes with limited supervision.
• Support and mentor junior sales and marketing professionals when required.
• Handle complex business challenges requiring advanced commercial judgment and analytical skills.
• Provide market intelligence and strategic recommendations to business leadership.
• Lead strategic customer engagements and contribute to long-term business planning.

• Bachelor's degree in electrical engineering, Power Engineering, Business Administration, or a related discipline.
• 10-15 years of experience in sales, business development, account management, or commercial roles within the electrical power, transmission, distribution, grid infrastructure, energy, or industrial sectors.
• Minimum 5 years of direct experience in Grid Integration, HV Substations, Power Quality Solutions, Power Systems, FACTS, or related utility infrastructure projects.
• Proven experience developing business and managing customers across French-speaking African countries.
• Fluent French and English (written and spoken) is mandatory.
• Demonstrated success in achieving and exceeding sales targets within technical and project-based environments.
• Strong understanding of electrical power systems, substations, transmission networks, Grid Integration, and utility business models.
• Strong existing network and established relationships with utilities, transmission companies, EPC contractors, consultants, government entities, and industrial customers across Francophone Africa.
• Proven ability to leverage professional relationships and market knowledge to identify opportunities, develop business, influence customer decisions, and secure new orders and strategic projects.
• Proven track record of winning complex utility, infrastructure, or industrial projects.
• Ability to work effectively within multicultural and geographically diverse environments.

• Strong commercial negotiation, influencing, and contract management skills.
• Excellent relationship-building and stakeholder management capabilities.
• Proven track record of developing strategic accounts and capturing large utility and infrastructure projects.
• Deep understanding of market dynamics across Francophone Africa.
• Strategic thinker with strong business acumen and execution capabilities.
• Strong analytical and financial skills, including budgeting, forecasting, and business case development.
• Excellent presentation, communication, and executive engagement skills.
• Ability to manage multiple priorities and complex sales cycles simultaneously.
• Self-motivated, proactive, customer-focused, and results-oriented.
• Willingness and ability to travel extensively across Africa as required.