Employer Brand Lead Southeast Asia

The opportunity:

As the Employer Brand Lead for Southeast Asia (SEA), you'll champion region-wide plans that bring our Global Employer Brand strategy to life. You'll be responsible for driving excellence and making the strategy culturally relevant for the diverse talent market needs across three major workstreams: branding & recruitment marketing, employee social advocacy, and university relations. Across the SEA market, you'll partner with various stakeholder groups and the EB function to translate business recruitment goals into initiatives that position us as a destination employer and aid in talent attraction. This is both a strategic and execution-based role, so it is perfect for a storyteller and hands-on leader who likes to see projects end-to-end. For our part, we offer an opportunity for you to shape how our brand shows up for millions of candidates, supporting a brand that is making a difference, while working with fantastic colleagues in a truly global landscape.

• Deliver the global EB center of excellence strategy and direction within your market and collaborate directly with business units, functions, and regions to ensure market relevancy
• Establish a cohesive market plan across the entire regional hub ensuring workforce plan and local realties are integrated
• Partner across the global stakeholder groups, talent acquisition, capability & workforce planning CoE, and EB function to translate business recruitment goals into EB initiatives to drive awareness, engagement, and applications.
• Design and manage end-to-end integrated EB marketing campaigns, including campaign strategy, ideation, creation, deployment, testing, optimization, analysis, and reporting.
• Actively foster an employer brand ambassador community within your geographical hub
• Plan, manage, and execute with supporting partners the annual university relations calendar
• Create and manage social media content across multiple channels with agency support
• Contribute to the global EB community by executing global projects, co-leading new initiatives, and sharing your knowledge with teammates
• Bring a person-first, inclusive mindset to every initiative

• Demonstrated successful experience leading employer brand initiatives and/or marketing and/or communications in a large, global, and matrix organization
• Excellent English both written and verbal
• Proven track record in developing and executing performance-based, multi-channel marketing campaigns, integrating digital touchpoints, and events
• Experience with social media content creation and managing a content calendar
• Strong project management: ability to ideate, plan, and manage multiple EB projects in complex organizations
• Experience consulting with senior business leaders to translate recruitment goals into EB outcomes
• Growth mindset with a core belief that diversity + collaboration = great innovation