Digital Campaign Senior Specialist

The opportunity:

Th Digital Campaign Senior Specialist will play a key role in driving our digital communication strategy and strengthening our global brand presence. This position is an opportunity to make a real impact, designing and executing campaigns that connect with audiences, generate measurable results, and support our mission of delivering innovative solutions to customers worldwide.

You will lead the development of multichannel campaigns across paid and organic platforms, leveraging advanced analytics and data-driven insights to optimize performance. Your expertise will help us reach new markets, engage diverse audiences, and position our brand as a leader in the industry. From A/B testing and funnel optimization to automation and growth strategies, you will be empowered to innovate and set new standards for excellence.

What sets this role apart is our culture of collaboration and continuous improvement. You will join a team that values creativity, accountability, and shared success. We believe in empowering our people, your ideas matter, and your contributions will shape the way we communicate and grow. Expect an environment where knowledge-sharing is encouraged, and innovation is part of our DNA.

This is also a role with significant growth potential. We invest in our talent through training programs, mentorship, and

access to cutting-edge tools. Whether your goal is to deepen your expertise in performance marketing, lead global initiatives, or advance into strategic leadership, we provide the resources and support to help you thrive.

If you are passionate about creating impactful campaigns, optimizing strategies for maximum ROI, and driving digital innovation, this is your chance to do it on a global scale.

Join a company with over 100 years of history and more than 50,000 employees worldwide. Together, we will create campaigns that inspire, connect and generate results that really matter.

How you'll make an impact:

• You will design and execute digital campaign strategies across paid and organic platforms (Google Ads, Meta Ads, LinkedIn Ads, programmatic, etc.).
• You will manage and support end-to-end digital projects, from briefing to optimization and reporting, analyze metrics and KPIs to ensure performance and ROI, using dashboards and advanced analytics tools.
• You will implement growth marketing strategies, including A/B testing, funnel optimization, and automation, collaborate with design, marketing, and product teams to ensure communication consistency and seamless customer experience.
• You will support on developing engaging and relevant content for social media and paid campaigns among others, stay up to date with digital trends, proposing innovations and continuous improvements.
• You will be responsible to ensure compliance with applicable external and internal regulations, procedures, and guidelines.
• Living Hitachi Energy's core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

• You hold university degree.
• Minimum of 5 years of experience in digital marketing and multichannel campaign management.
• Experience with international campaigns and advanced audience segmentation. Proficiency in tools such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, experience in SEO, SEM, email marketing, social media, and content marketing, knowledge of growth marketing strategies and funnel optimization.
• Knowledge in HubSpot, Salesforce Marketing Cloud, and analytics platforms (Google Analytics, Data Studio) is a plus.
• Storytelling skills for content creation, ability to manage digital budgets and optimize ad spend. Proven ability to lead projects and coordinate cross-functional teams.
• Strong presentation & communication skills to deliver results and strategic recommendations to stakeholders.

• Employer-sponsored medical plan (inc. dental care and optical).
• Group Term Life insurance, Group Personal Accident insurance, Group Business Travel insurance.
• Hospitalization Insurance.
• Leave programs (Annual leave, medical leave, Hospitalization leave, Exam leave etc.).
• Annual rice allowance.
• SSS, HDMF, and Philhealth Coverage.