Manager, Digital Marketing Growth - Medical

JOB OVERVIEW:

This position is responsible for developing campaign strategy and utilize digital marketing skills to lead full-funnel campaigns and initiatives. This will include planning, executing, managing, and optimizing digital end-to-end go-to-market strategies that drive revenue growth from our customer base. This person will partner closely with internal and external team members including product category managers, channel managers, analytics, sales, suppliers, agencies, contractors and more to forecast, develop, launch, and track growth marketing initiatives. The ideal candidate will possess advanced experience in digital marketing, a test-and-learn mindset, and a strong drive toward results.

KEY RESPONSIBILITIES:

• Architect, develop and direct high-impact go-to-market strategies that drive incremental revenue
  
• Generate strategic insights from a variety of sources, including industry data and trends, new product introductions, special offers, customers, key opinion leaders and more to develop top-, mid-, and bottom-funnel content that engages our audience and drives conversions

• Proven experience with running digital growth marketing initiatives with a track record of success
• An understanding of how to leverage content, promotions, and special offers to drive response
• Skilled in a variety of marketing activities and channels, including social media, display advertising, content marketing, email marketing, SEO, PPC, landing page design, etc.
• Experience with search technologies and platforms
• A strong understanding of SEO strategies and the business models of search platforms (Google, Bing, YouTube, etc.)
• Excellent verbal and written communication skills
• Highly organized with exceptional project management skill

• Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance
• Outstanding verbal and written communication skills and ability to resolve disputes effectively
• Excellent presentation and public speaking skills
• Excellent independent decision making, analysis and problem solving skills
• Understand and act on financial information that contributes to business profitability
• Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
• Lead team(s) to achieve company goals in creative and effective ways
• Excellent planning and organizational skills and techniques
• Communicate effectively with senior management
• Good negotiating skills and ability to effectively manage outsourced relationships
• Ability to influence, build relationships, understand organizational complexities and manage conflict
• Broad professional and managerial skills with a good understanding of industry practices and company policies and procedures
• Ability to lead virtual teams