Senior Marketing Manager/Assistant Director of Marketing, Union Square & Co.

SUMMARY:

Union Square & Co. is looking for a highly motivated, energetic, digitally savvy, and creative Senior Marketing Manager/Assistant Director of Marketing to support titles across the Union Square & Copublishing program which includes adult, kids and gift products. The Senior Marketing Manager/Assistant Director of Marketing develops and executes title-specific marketing strategies that supports sell-in at our accounts, awareness among our trade partners and sell-through to consumers. This role will report to the Marketing Director and works collaboratively across Union Square & Co.'s various imprints.

Duties include:

• Create and implement marketing plans for select key titles and brands including consumer and trade advertising and promotions (digital & print), pre-publication marketing outreach (trade teaser mailings, preorder campaigns), as well as giveaways and downloadables (promotional items, activities).
• Develop and execute organic digital marketing, social media, brand partner and influencer strategies to enhance engagement and readership for both individual titles and authors.
• Advocate for UNSQ titles across Sales and Central Marketing with a focus on Amazon marketing initiatives, eBook promotions, social commerce, and consumer engagement.
• Work closely with Publicity, Marketing Design, and School & Library to create cohesive strategies that drive results
• Partner with authors and brand partners on marketing plans and strategies to drive preorders and sales during the on-sale and sustainment windows
• Communicate marketing initiatives and plans through internal and external meetings, including author meetings, as well as through regular email updates.
• Provide copy and design direction for digital assets, ads, sell sheets, consumer and trade ads, promotional items, etc.
• Leverage consumer insights andanalytics to track trends, refine marketing strategies, and effectively target key audiences.
• Contribute to acquisition marketing plans

• 4-year college degree or equivalent work experience
• 5+ years of publishing marketing experience
• Experience working across a variety of publishing categories and genres with demonstrated success in leveraging author/brand platforms.
• Proven track record of developing and managing marketing initiatives within established deadlines and budget.
• Strong knowledge of digital marketing strategies and tactics including email, social media, direct-to-consumer and digital marketing.
• Excellent interpersonal skills including the ability to work across departments and with outside vendors and freelancers to execute marketing initiatives.
• Excellent written and oral communications skills with attention to detail and proven ability to handle multiple projects simultaneously while meeting deadlines.
• Confidence in communicating with authors, agents, media, and in-house colleagues.