Marketing Associate, Grand Central Publishing

SUMMARY:

Grand Central Publishing, a division of Hachette Book Group, seeks a Marketing Associate to join our team.

Grand Central Publishing is home to wide-ranging list of bestselling authors, including David Baldacci, Min Jin Lee, Harlan Coben, Colleen Hoover, Ken Follett, Tia Williams, Nate Bargatze, Dr. Paul Conti, Admiral McRaven, and many more.

This role reports into the Marketing Director and will have the opportunity to support and work alongside senior marketing team members, as well as on individual title campaigns, across our Grand Central, Balance, Cardinal, and Da Capo imprints.

The marketing associate will aid in all aspects of developing strategic title marketing campaigns and collaborate across teams on imprint-wide initiatives. Working closely with the authors, you will be hands-on in the creation and execution of customized campaigns for publications across memoir, narrative and topical nonfiction, self-help, mystery/thriller, book club fiction, and more.

This is an exciting opportunity for an engaged, detail-oriented, and enthusiastic marketer. We are a collaborative team that welcomes creative thinkers and those excited to be working on a variety of commercially appealing books.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Support senior marketing team members in creating and executing brand and title campaigns for priority projects, inclusive of doing influencer research, crafting suggested social content, pitching organizations for partnerships, etc.
• Individually manage title-marketing strategies for 5-8 frontlist/backlist titles per season
• Contribute to the divisional social media, website and newsletter channels as needed to maximize engagement and connect with a book's audience
• Liaise with Publicity, Editorial, and Sales to implement cohesive campaigns and promotions
• Communicate marketing updates to sales, authors, agents, and other stakeholders as needed
• Maintain awareness of the adult book market and publishing industry and suggest new and innovative ways to market titles to consumer, influencers, and booksellers

• 1-3 years experience in marketing or publishing with a demonstrated ability to innovate and manage multiple projects at once
• Ability to work as part of a collaborative team, while also having full ownership of your work and autonomy to craft and implement plans for your titles
• Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment
• Fluency in key marketing concepts and tools including email, social media marketing, influencer partnerships, and search engine marketing and optimization. Familiarity with Canva, TikTok, Instagram, and Substack a plus
• Experience presenting in front of large groups including internal meetings and with outside partners
• Excellent written and verbal communication skills
• Interest in and familiarity with the book influencer space
• Interest in audience insights and data analytics