Partner Marketing Manager

Job Description Summary

The Partner Marketing Manager plays a crucial role in driving demand generation and aligning sales efforts with strategic partners at GE Vernova. This position is responsible for building and executing co-marketing campaigns, managing partner events and sponsorships, and ensuring seamless project and campaign management. The role requires close collaboration with partner sales managers, marketing operations, creative, product marketing, event marketing and regional marketing teams to achieve regional pipeline goals and optimize campaign performance. The ideal candidate will have 4-6 years of B2B marketing experience, strong project management skills, and proficiency in marketing automation and CRM platforms. Experience in the energy, utilities, or enterprise software sector is preferred.

Job Description

We're looking for a dynamic Partner Marketing Manager to join our team at GE Vernova! In this role, you'll be at the heart of driving demand generation and building meaningful partnerships that make a real impact. You'll have the opportunity to create and execute innovative co-marketing campaigns, manage exciting partner events, and work alongside talented teams across the organization. If you're passionate about B2B marketing and love collaborating with diverse stakeholders, this could be your perfect next step!

The ideal candidate will have 4-6 years of B2B marketing experience, strong project management skills, and proficiency in marketing automation and CRM platforms. Experience in energy utilities is preferred.

What you will do:

Partner Marketing Strategy & Demand Generation

• Partner Marketing Strategy: Develop the global partner marketing strategy, working with the Global Head of Partner Ecosystem and Alliances.
• Co-marketing program management: Oversee the planning and execution of partnership programs and co-marketing campaigns to create awareness and drive demand generation, achieving business objectives. Work with regional marketing leaders to plan and execute account-focused activities for strategic accounts. Manage MDF plans and budgets with monthly metrics reporting.
• Marketplace Management: Manage partner marketplace (AWS and Microsoft) with monthly metrics reporting.
• Content Development: Oversee the creation of marketing collateral, web content, case studies, and other content that supports partner marketing activities.
• Event planning and execution: Manage partner participation and sponsorship of major GE Vernova Grid Software events. Track leads generated from these and other industry events/webinars to drive appropriate action. Develop and manage sponsorship offerings, bookings, and logistics including prospectus creation, communications, deliverables tracking, booth placement, presentation slots, trainings, and meeting room scheduling. Support Marketing Operations with collections.

• Own end-to-end project management of partner campaigns, from planning through execution and reporting.
• Manage timelines, deliverables, and stakeholder communications to ensure flawless execution.
• Coordinate across marketing operations, creative, product marketing, and partner teams to keep projects on track.

• Collaborate with partner sales managers to align on joint business plans.
• Provide sales enablement toolkits, playbooks, and campaign assets that empower account teams.
• Track partner campaign leads, conversions, and pipeline impact in Salesforce and reporting tools.

• Define KPIs for all partner marketing programs and report results against pipeline goals.
• Provide data-driven insights and recommendations to optimize activities
• Share program performance and best practices across GE Vernova's marketing and partner ecosystem.

• Requirements:
  • 4-6 years of B2B marketing experience, with a focus on demand generation and partner/channel marketing in enterprise software companies.
  • Bachelor's degree in Business, Marketing, Engineering or related field
• Skills:
  • Strong project management skills; ability to manage complex, multi-stakeholder initiatives with attention to detail.
  • Demonstrated experience executing integrated campaigns (digital, ABM, events) that generate measurable pipeline.
  • Skilled in marketing automation, CRM, and analytics platforms (e.g., Marketo, Salesforce, 6sense, Tableau).
  • Strong written and verbal communication skills, with the ability to collaborate effectively across global and matrixed teams.
  • Dynamic, creative, and entrepreneurial mindset
  • Highly collaborative, able to work across functional teams

• Preferred:
  • Energy, utilities experience
  • Familiar with building and executing marketing strategies with hyperscalers, GSIs and ISVs
  • Previous Partner Sales or Sales Enablement a plus