Digital Content & Creative Manager

Job Description Summary

This is a high-impact role for a digital marketing leader who lives at the intersection of global storytelling, creative vision, and platform execution. The Digital Content & Creative
Manager will be central to bringing GE Vernova's digital strategy to life - operationalizing the content system and transforming it into high-quality, connected creative and storytelling across channels. The work is optimized for how a diverse range of global audiences - including bots - discover content today and scaled by AI. The leader for this role is passionate for digital storytelling and is energized by a commitment to consistency,
clarity, creativity, and speed.

Reporting to the Head of Digital Marketing & Content Strategy, this role sits at the center of a high-energy, fast-moving team spanning strategy, creative, content, and digital operations. This leader will work collaboratively with agencies and global internal partners to bring ideas to life - shaping creative direction and helping build a connected content system that uses AI to scale, adapt, and optimize across a connected digital ecosystem.

There's real energy to this work beyond the desk, too. This teammate will travel to
marquee events, capturing content and helping tell the story as it unfolds in real time. Our company and team move at the pace of culture with high energy and impact. If you have the Energy to Change the World, we'd love to hear from you.

Job Description

Roles and Responsibilities

Content Development & Narrative Translation

• Develop and evolve core narratives, POVs, and storytelling frameworks within the broader content system
• Create and execute clear, high-quality briefs aligned to strategic direction, ensuring content connects across platforms and audience journeys
• Ensure content is aligned to brand voice, audience needs, and platform best practices
• Use Canva and/or other creative tools to support content development, editing, and rapid on-brand asset creation.
• Leverage AI tools to enable a connected content system that scales core narratives across formats and platforms, aligned to audience needs
• Use AI tools to adapt core content into multiple formats for web and social, optimized for platform performance, audience relevance, and AI discoverability

• Partner with brand creative and agencies on concept development, iteration, and execution
• Provide direction and feedback to ensure content meets quality, clarity, and performance expectations
• Ensure consistency of tone, messaging, and visual identity across all outputs

• Support end-to-end content execution across web and social platforms, ensuring content is optimized for platform, format, and audience
• Act as a quality checkpoint across channels, ensuring accuracy, consistency, and alignment to brand voice and standards
• Support publishing workflows and platform execution as needed, including use of enterprise platforms (e.g., Sprinklr)
• Monitor content performance and platform activity in partnership with the team helping ensure timely response and continuous optimization
• Travel as needed to manage onsite photography, videography, and real-time content capture

• 5-10 years of experience in digital content, social media, creative strategy, brand marketing, or a related field within a company or agency environment
• Strong judgment and decision-making in high-visibility, fast-moving environments
• Proven ability to translate digital strategy into connected content systems across web and social channels
• Experience shaping briefs, guiding creative development, and working with agencies or creative partners to deliver strong execution
• Strong written and verbal communication skills, with the ability to influence across teams and work effectively with senior stakeholders
• Deep understanding of digital platforms, content ecosystems, and emerging AI tools and trends
• Data-driven mindset, with the ability to interpret performance and turn insights into clear content recommendations
• Strong editorial judgment and a sharp eye for quality, clarity, brand voice, and on brand creative
• Ability to manage multiple strategic and creative workstreams with clarity, urgency, and attention to detail
• Collaborative, low-ego approach with ownership, curiosity, and the ability to build strong partnerships across functions

• Content is high-quality, creative, on brand, and connected across channels through clear briefs, strong narratives, and thoughtful creative direction
• Projects move forward with speed and consistency through strong coordination across agencies and global cross-functional partners
• Content decisions are informed by data, audience insight, and sound editorial judgment
• AI tools and new ways of working are applied thoughtfully to improve quality, efficiency, and discoverability across the content system
• The person in role is a trusted partner across the team, bringing ownership, adaptability, and strong follow-through in a fast-moving environment