Senior Manager - Omnichannel Excellence

ジェンマブは革新的な抗体医薬の開発に注力し、患者さんの生活を改善することに力を尽くしています。

私たちは、extra[not]ordinary® な未来を共に築くことを使命とし、革新的な抗体製品の開発や人々を感動させる抗体医薬品で、がんやその他の深刻な病に苦しむ患者さんの生活を根本的に変え、治療の未来を切り拓いています。

ジェンマブは思いやりがあり、率直で、患者さんに貢献したいという強い思いを持った人たちがともに働き、科学に基づく変化をもたらします。大胆さと高潔性を持って行動し、新しい未来をつくることを目指すこと が、この使命を果たすために不可欠だと信じています。

私たちは大きな志を掲げ、楽しく、そして思いやりの心を忘れずに、日々意義のある仕事に取り組んでいます。私たちは、個々のユニークな貢献を受け入れ、それらを原動力として、患者、ケアパートナー、ご家族、そして社員のニーズを満たす革新的なソリューションを生み出し、育み、維持するグローバルな企業文化の構築に努めています。

私たちの想いに共鳴し、自分らしく活躍できそうだと感じたら、ぜひ一緒に働きましょう。

Position Purpose

The Senior Manager / Manager of Omnichannel Excellence will serve as the key driver in executing Genmab Japan's omnichannel initiatives. This role is responsible for designing and deploying high-impact, data-informed customer engagement programs that are aligned with brand strategy. Sitting between strategy and field execution, the role will work cross-functionally with Marketing, Sales, Medical, IT, and global partners to ensure impactful, compliant, and seamless customer experiences for healthcare professionals (HCPs).

Key Responsibilities

1. Omnichannel Planning and Execution

- Design customer journeys across touchpoints (MR, email, webinars, website, etc.) based on brand strategy and HCP personas

- Translate strategic channel blueprints into tactical, executable plans

- Support the planning and deployment of compliant, timely, and relevant content to the right audience

2. Next Best Action (NBA) & Personalization

- Utilize HCP behavior data to suggest personalized next best actions and content

- Lead coordination of NBA rules design, channel logic, and measurement in collaboration with SFE, Marketing, and IT

- Support segmentation and targeting approaches to maximize engagement

3. Cross-functional Program Management

- Collaborate with Marketing, Sales, Medical, and external agencies to localize and operationalize omnichannel campaigns

- Coordinate omnichannel initiatives with global counterparts and apply best practices from other markets

- Serve as the tactical hub and operational lead across internal stakeholders

4. Process Optimization & Performance Monitoring

- Drive standardization and improvement of omnichannel workflows and tools

- Monitor performance KPIs and recommend actionable insights based on data

- Ensure effective CRM utilization (e.g., Veeva, Salesforce) and alignment with field force operations

Qualifications

Basic Requirements

- 3+ years of experience in pharmaceutical or healthcare industry in omnichannel, marketing, or commercial excellence

- Proven experience with HCP engagement campaigns, digital content, or multichannel strategy

Preferred Qualifications

- Hands-on experience with Veeva CRM, Salesforce, Tableau, or similar BI/MA tools

- Knowledge of Marketing Automation, CDP platforms, or digital campaign orchestration

- Oncology or specialty pharma experience highly desirable

- Previous experience working in a multinational or matrixed environment

Key Competencies

- HCP-first mindset with ability to translate insights into impactful engagement