Senior Manager, CRM Platform Architecture & Innovation (Veeva / Salesforce)

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals' unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

Position Summary

Genmab is seeking a dynamic and experienced Senior Manager, Veeva CRM / Salesforce Developer & Admin to join our growing Data, Digital & AI (DD&AI) organization. Genmab is transitioning to a hub-and-spoke commercialization model and seeking a seasoned Senior Manager, Veeva / Salesforce CRM Developer & Admin to design and govern the framework that empowers business "spokes" via a centralized platform "hub." Sitting at the intersection of technology, business, and patient impact, you will be the strategic-and hands-on-guardian of Genmab's CRM and allied commercialization platforms, ensuring field and home-office teams deliver remarkable experiences to healthcare professionals (HCPs) and patients.

You will serve as the technical and strategic owner of Genmab's CRM platform-crafting and executing a bold, forward-thinking roadmap. You will ensure our platforms are scalable, compliant, integrated, and insights-driven to support both field operations and internal teams across global markets.

This role is based out of our Princeton office and requires for you to be on site 60% of the time

Core Duties :

• Own the end-to-end technical architecture for Veeva CRM (Online/iRep/Engage) and multi-cloud Salesforce Life Science Cloud.
• Produce and maintain a living solution blueprint covering data models, integration patterns (API-first, event-driven), security controls, and GxP/21 CFR Part 11 compliance.
• Align architecture with downstream data-platforms (Snowflake, Reltio MDM, AWS) and enterprise identity management systems.
• Lead configuration of Veeva modules (Account Management, Call Reporting, CLM, Events Management, Approved Emails, Surveys, Medical Inquiry) and Salesforce features (Flows, Declarative Sharing, Apex).
• Templatized Configuration using Copado for Veeva CRM to ensure repeatable deployments across regions.
• Drive hands-on custom development: Apex services, Lightning Web Components, Platform Events, Visualforce, Veeva MyInsights dashboards, and integration micro-services.
• Enforce clean code practices and maintain ≥ 85 % automated test coverage.
• Design and operate CI/CD pipelines (GitLab CI, SFDX, Copado, Tricentis/Tosca) for version-controlled, GxP-validated releases across Sandboxes, SIT, UAT, and Production.
• Orchestrate deployments and rollback strategies; champion DevSecOps and Infrastructure-as-Code for middleware (Informatica).
• Own the multi-year CRM vision and roadmap, aligning with DD&AI strategy.
• Drive platform governance, standardization, and best practices across global markets.
• Translate complex business requirements into scalable technical solutions.
• Partner with Commercial, Medical Affairs, and Data teams to surface insights and streamline field workflows.
• Mentor and lead a diverse, high-performing team of admins, developers, and analysts.
• Manage budgets, cost-benefit analyses, and platform KPIs to demonstrate value.
• Scout, prototype, and operationalize emerging technologies-generative-AI, predictive analytics, conversational bots-across Salesforce and Veeva to elevate HCP engagement and field productivity.
• Lead rapid proof-of-concepts (≤ 12 weeks) with Data Science teams to test use-cases such as AI call-note summarization, smart segmentation, and next-best-action recommendations.
• Establish an innovation backlog and governance model to funnel successful pilots into the main CI/CD release train while ensuring privacy, ethical-AI, and GxP compliance.

• Experience: 8+ years overall in CRM; 3+ years as a Salesforce/Veeva admin-developer in life-sciences (pharma/biotech) commercial & medical domains.

• Education: Bachelor's in computer science, Engineering, or related field (Master's preferred).

• Certifications: Salesforce Administrator or Developer (mandatory); Veeva CRM Admin or equivalent (preferred).

• Technical Expertise:

• Advanced configuration/development (Apex, Flows, Visualforce, LWC, Triggers).

• Proven leadership of multi-cloud Salesforce implementations.

• DevSecOps & CI/CD (SFDX, GitLab) and automated testing frameworks (Copado, Tricentis).

• API-first integration design with middleware and data ecosystems.

• Domain Knowledge: Life Science Commercial and Medical Operations for US and EU and Japan, Oncology launch and EU commercial experience desirable; deep understanding of 21 CFR Part 11, GDPR, Sunshine/Open Payments.

• Soft Skills: Exceptional leadership, stakeholder-management, and negotiation abilities;

• Master's degree in Computer Science, Information Systems.

• Familiarity with GxP compliance and European data-privacy regulations.

• Demonstrated success improving field productivity, data quality, and customer insight.

• Strong financial acumen (budgeting, cost-benefit, risk management).

• Comfortable operating in global, customer-facing environments with diverse stakeholders.

• 401(k) Plan: 100% match on the first 6% of contributions
• Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
• Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
• Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
• Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
• Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses

• You are genuinely passionate about our purpose
• You bring precision and excellence to all that you do
• You believe in our rooted-in-science approach to problem-solving
• You are a generous collaborator who can work in teams with a broad spectrum of backgrounds
• You take pride in enabling the best work of others on the team
• You can grapple with the unknown and be innovative
• You have experience working in a fast-growing, dynamic company (or a strong desire to)
• You work hard and are not afraid to have a little fun while you do so!